# Fighting Public Space Pollution The Guerrilla 'Pop Down Project' Marks Unwanted Ads By Marissa Brassfield | Published 2008-12-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/pop-down-project References: [urlesque](http://www.urlesque.com/2008/12/11/pop_down-project/) & [pop-down.blogspot](http://pop-down.blogspot.com/) The Pop Down Project aims to empower guerrilla activists with the power to fight what they call [public space pollution](https://www.trendhunter.com/trends/clean-something-for-nothing). Participants in the Pop Down Project just download the red-and-white stickers and affix them to the top corner of [outdoor advertisements, billboards](https://www.trendhunter.com/trends/3d-billboards) and other public eyesores. In doing so, the public space pollutants look just like a [pop-up box on your browser](https://www.trendhunter.com/trends/the-secret-ingredient-pop-up). As URLesque points out, it's far easier to ignore a pop-up ad on your computer than a giant billboard on the street. The Pop Down Project aims to make these public ads similarly irrelevant. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 50% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Graffiti](https://www.trendhunter.com/graffiti) ## Key Themes ### Key Themes Behind This Trend - **Guerrilla Advertising Resistance:** New opportunities for anti-advertising campaigns arise with guerrilla activism and digital tools. - **Mobility in Street Advertising:** Creative use of mobility and augmented reality reinforces the ability to push anti-advertising campaigns forward. - **Community Building for Public Space:** Engaging communities in reclaiming public space through anti-advertising movements spurs a possible disruption in the industry. ### Where This Applies - **Advertising:** Anti-advertising threats and campaigns may challenge the traditional use of physical space for advertisements. - **Activism:** Leveraging digital platforms for political action and launching anti-advertising campaigns demonstrate opportunities for changes in the industry. - **Urban Development:** The success of anti-advertising campaigns in contributing to the revitalization of public spaces may affect the city's streetscapes and urban planning. ## Related on Trend Hunter - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Creative Protest Archives](https://www.trendhunter.com/trends/pocket-protests.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Branded Anti-Harassment Initiatives](https://www.trendhunter.com/trends/paywall-down-campaign.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Hong Kong Pizza Popups](https://www.trendhunter.com/trends/pop-up-pizza-hut.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md) - [Urban Greening Infrastructure](https://www.trendhunter.com/trends/greenpublic.md)