# Building Block Pop Culture Riddles This LEGO Campaign Subtly Portrays Movies with Toy Pieces By Kyle Towers | Published 2013-02-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pop-culture-riddles References: [boredpanda](http://www.boredpanda.com/55-lego-riddles/) & [lego](http://www.lego.com/) [LEGO](https://www.trendhunter.com/trends/fandomhonoring-building-block-sets) creates clever pop culture riddles as part of its new advertising campaign. The brand has made these ads to celebrate its 55th anniversary. LEGO has always been much associated with pop culture and often times teams up with such to create its line of toys. These ads highlight this along with creating a playful way in which to engage its market. I had a difficult time deciphering many of the pop culture riddles. Some of them will come easy as they are so iconic, but others may require having watched the particular movie in question. The ads themselves are done very well. They are minimalist portrayals that contain [colorful LEGO blocks](https://www.trendhunter.com/trends/lego-ideas-eras-tour-poster) in different subtle situations. As a result, the pictures draw the viewer in. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 66% | Activity: 30% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Pop Culture Riddles:** Creating and sharing pop culture riddles as part of marketing campaigns can engage consumers and generate buzz. - **Collaborations with Pop Culture:** Partnering with pop culture entities to create unique product lines can strengthen brand identity and attract a wider audience. - **Minimalist Advertising:** Using minimalist visual designs in advertisements can capture attention and deliver a message effectively. ### Where This Applies - **Toy Manufacturing:** Incorporating pop culture references into toy designs can entice consumers and differentiate from competitors. - **Marketing and Advertising:** Developing creative and engaging advertising campaigns can help businesses effectively promote their products or services. - **Design and Creative Services:** Offering minimalist design solutions can cater to the growing demand for visually impactful and concise communication. ## Related on Trend Hunter - [Fandom-Honoring Building Block Sets](https://www.trendhunter.com/trends/fandomhonoring-building-block-sets.md) - [Horror Film-Inspired Brick Sets](https://www.trendhunter.com/trends/ideas-jaws-set.md) - [Retro Space-Themed Puzzled Posters](https://www.trendhunter.com/trends/john-carter.md) - [Sci-Fi Franchise Logo Puzzles](https://www.trendhunter.com/trends/brickbuilt-star-wars-logo.md) - [Children-Focused Awareness Commercials](https://www.trendhunter.com/trends/lego2.md) - [Reimagined Building-Block Campaigns](https://www.trendhunter.com/trends/she-built-that.md) - [Engaging Isolation-Combatting Pop-Ups](https://www.trendhunter.com/trends/flower-trucks.md) - [Playful Expression Campaigns](https://www.trendhunter.com/trends/build-big-feelings.md) - [Puzzle Animated Biopic Trailers](https://www.trendhunter.com/trends/piece-by-piece-trailer.md)