# Stir-and-Drink Latte Concentrates Pop & Bottle Launches New 'Super Concetrates' at Walmart By Niko Pajkovic | Published 2022-08-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pop-bottle2 References: [bevnet](https://www.bevnet.com/news/2022/pop-bottle-expands-its-product-line-with-super-concentrates) & [popandbottle](https://www.popandbottle.com/)  [Pop & Bottle](https://www.trendhunter.com/trends/readytodrink-coffee-products), a female-owned and operated coffee brand specializing in dairy-free lattes, has announced the launch of a new line of Super Concentrates, which will be sold exclusively at Walmart locations in the United States and through [Walmart.com](https://www.trendhunter.com/trends/monsters-cereals). The new line will consist of three concentrate variations: Mocha Cold Brew, Vanilla Cold Brew, and Classic Cold Brew. All three versions will be made with the same premium quality direct trade Arabica beans, which are sourced from Central America. What sets this product apart is that to make it, consumers will only need a tablespoon for stirring. “We’re so thrilled to expand our product line beyond lattes with the launch of the Super Concentrate. With the concentrate, we’re adding ease, convenience, and versatility to the coffee routine, all while still staying true to our quality, clean ingredients, and delicious taste.” Image Credit: Pop & Bottle ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 40% | Activity: 55% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Stir-and-drink Beverages:** Opportunity for disruptive innovation in developing more stir-and-drink beverage concentrates with clean ingredients in various flavors. - **Premium Direct Trade Sourcing:** Opportunity for disruptive innovation in direct trade sourcing with Central America for coffee and other premium ingredients. - **Dairy-free Beverage Products:** Opportunity for disruptive innovation in developing and marketing dairy-free beverage products for consumers with dairy sensitivities or preferences. ### Industries Being Reshaped - **Beverage Manufacturing:** Beverage manufacturing companies can explore developing and incorporating stir-and-drink beverage concentrates with clean ingredients in various flavors into their product portfolio. - **Agriculture and Farming:** Agriculture and farming industries can capitalize on the trend of premium direct trade sourcing from Central America by expanding and optimizing their production and distribution methods for coffee and other premium ingredients. - **Health and Wellness:** Health and wellness industries can explore developing and marketing dairy-free beverage products as part of their products and services for consumers with dietary sensitivities or preferences. ## Related on Trend Hunter - [Ready-to-Drink Coffee Products](https://www.trendhunter.com/trends/readytodrink-coffee-products.md) - [Freezable Coffee Concentrates](https://www.trendhunter.com/trends/pop-and-bottle-super-concentrate.md) - [Convenient Espresso Concentrates](https://www.trendhunter.com/trends/concentrate-line.md) - [Signature-Blended Coffee Concentrates](https://www.trendhunter.com/trends/ultra-coffee-concentrate.md) - [Multi-Serve Cold Brew Coffees](https://www.trendhunter.com/trends/pop-bottle-organic-cold-brew-coffee.md) - [Specialty Coffee Concentrates](https://www.trendhunter.com/trends/frazy-bottles.md) - [Cafe-Quality Espresso Concentrates](https://www.trendhunter.com/trends/readytogo-espresso.md) - [Customizable Coffee Concentrates](https://www.trendhunter.com/trends/javvvy-coffee-concentrates.md) - [Mix-at-Home Cafe Drink Concentrates](https://www.trendhunter.com/trends/starbucks-refreshers-concentrates.md)