# Clean-Label Coffee Beverages Pop & Bottle Mocha Oat Milk Latte is Sweetened with Dates & Coconuts By Grace Mahas | Published 2020-03-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pop-bottle1 References: [newhope](https://www.newhope.com/products-and-trends/natural-products-expo-west-trend-preview-functional-rtd-beverages/gallery?slide=2) & [popandbottle](https://www.popandbottle.com/products/classic-oat-latte) California clean beverage brand [Pop & Bottle](https://www.trendhunter.com/trends/strawberry-matcha-almond-milk) will debut its line of [oat milk lattes](https://www.trendhunter.com/trends/nondairy-oat-milk-hard-latte) at the 2020 Natural Product Expo West at booth #5512. Pop & Bottle is a clean-label coffee beverage company that boasts organic, non-GMO and sustainably sourced ingredients. So far, the brand offers three variants of its oat milk latte including 'Classic' that offers berry antioxidants to combat aging, 'Vanilla' that boasts 18 amino acids to support healthy hair and skin, and 'Mocha' that features the [adaptogen Ashwagandha](https://www.trendhunter.com/trends/oatmilk-adaptogens) to increase energy. Each beverage is less than 130 calories and is free from artificial sweeteners, featuring both dates and coconut cream for a naturally sweet flavor profile. Image Credit: Pop & Bottle ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 76% | Activity: 75% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Clean-label Beverages:** Innovation opportunity: Develop beverages with organic, non-GMO and sustainably sourced ingredients, without artificial sweeteners. - **Functional Ingredients in Coffee Beverages:** Innovation opportunity: Add functional ingredients like adaptogens and amino acids to provide specific health benefits. - **Oat Milk Lattes:** Innovation opportunity: Invest in oat milk lattes as a dairy-free alternative for coffee beverages. ### Sectors Adopting This - **Beverage Manufacturing:** Innovation opportunity: Develop clean-label coffee beverages with functional ingredients and oat milk. - **Organic and Non-gmo Food Production:** Innovation opportunity: Produce organic, non-GMO and sustainably sourced ingredients for coffee beverages. - **Alternative Milk Manufacturing:** Innovation opportunity: Develop oat milk as a dairy-free alternative for coffee beverages. ## Related on Trend Hunter - [Fruity RTD Matcha Lattes](https://www.trendhunter.com/trends/strawberry-matcha-almond-milk.md) - [Ready-to-Drink Coffee Products](https://www.trendhunter.com/trends/readytodrink-coffee-products.md) - [Cafe-Quality RTD Oat Lattes](https://www.trendhunter.com/trends/readytodrink-oat-lattes.md) - [Plant-Based Multi-Serve Lattes](https://www.trendhunter.com/trends/multi-serve-lattes.md) - [Plant-Based Iced Lattes](https://www.trendhunter.com/trends/caff-latte-by-oato.md) - [Energizing Canned Oat Lattes](https://www.trendhunter.com/trends/bigface.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Stir-and-Drink Latte Concentrates](https://www.trendhunter.com/trends/pop-bottle2.md) - [Creamy Oat Milk Candles](https://www.trendhunter.com/trends/oat-milk-candle.md)