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# Edible Pop Bottles
The Solid Coke Turns the Carbonated Beverage into a Solid Consumable Form

By M | Published 2016-01-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/pop-bottle
References: [foodiggity](http://www.foodiggity.com/how-to-eat-a-bottle-of-coke/) & [instructables](http://www.instructables.com/id/How-to-Eat-Bottle-of-Coke/)

Offering an unconventional way to consume a [Coca-Cola](https://www.trendhunter.com/trends/green-bottle) pop bottle is the Solid Coke put together by Morena DIY that lets consumers enjoy the popular [carbonated beverage in solid form](https://www.trendhunter.com/trends/cocktail-shots1). The drink is repackaged to resemble the iconic bottle packaging, but that is in fact entirely edible. The decieving appearance of the beverage offers a new and experimental way to consume the beloved drink.

Morena DIY transforms the bottle of Coca-Cola into a solid form using few ingredients that replicate and maintain the bottle's shape while simultaneously turning the product inside into a firm product. The conversion is done using gelatine that renders the liquid solid inside the bottle. Then the plastic is removed with the Coca-Cola retaining the imprint of the packaging.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 91% | Activity: 99% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Key Themes Behind This Trend

- **Edible Packaging:** Creating edible forms of traditional packaging offers a novel and sustainable way to consume products.
- **Solid Beverage:** Transforming beverages into solid forms introduces an innovative and exciting way for consumers to experience their favorite drinks.
- **Experimental Consumption:** Exploring alternative methods of consuming popular products opens up opportunities for unique and immersive consumer experiences.

### Where This Applies

- **Food Packaging:** The food packaging industry can explore the development of edible packaging solutions to reduce waste and provide new sensory experiences for consumers.
- **Beverage Manufacturing:** Beverage manufacturers can consider the production of solid beverage options to expand their product offerings and cater to the growing demand for unconventional consumption methods.
- **Food and Beverage Retail:** Retailers specializing in food and beverages can showcase and promote experimental and novelty consumption experiences to attract and engage customers.

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