# Multi-Serve Cold Brew Coffees Pop & Bottle Organic Cold Brew Coffee Now Comes in 48-Ounce Bottles By Michael Hemsworth | Published 2024-03-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pop-bottle-organic-cold-brew-coffee References: [progressivegrocer](https://progressivegrocer.com/pop-bottle-organic-cold-brew-coffee) & [popandbottle](https://www.popandbottle.com/)  The [Pop & Bottle](https://www.trendhunter.com/trends/readytodrink-coffee-products) organic cold brew coffee is making its way to retailers in a new serving size option to help consumers ensure they always have enough on hand. The new product size from the woman-owned business comes in at 48-ounces in three options including Light Roast, Medium Roast and Vanilla, which are each cold-brewed for over 10-hours. The certified organic, direct trade coffee product comes in a recyclable PET bottle and is making its debut at [Target](https://www.trendhunter.com/trends/blk-bold) where shoppers can pick it up for $6.99. The new multi-serve Pop & Bottle organic cold brew coffee comes in response to the burgeoning popularity of cold brew coffee amongst Gen Z and Millennial consumers according to [Starbucks](https://www.trendhunter.com/trends/starbucks-multiserve) sales data. Image Credit: Pop & Bottle ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 50% | Activity: 62% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Large-format-premium-cold-brew:** Opportunity for premium coffee brands to introduce large-format cold brews in response to changing consumer preferences. - **Direct-trade-certified-products:** Direct trade coffee producers can expand their product lines with certified organic offerings to attract conscious consumers. - **Retail-expansion-of-cold-brew:** Retailers can capitalize on the growing demand for cold brew coffee by expanding their product offerings to include multi-serve options. ### Who This Affects Most - **Coffee-industry:** The coffee industry has the opportunity to innovate by offering more premium, large-format cold brew options to cater to evolving consumer preferences. - **Sustainable-packaging:** Companies in the sustainable packaging industry can partner with beverage brands to develop recyclable solutions for large-serve cold brew products. - **Retail-sector:** Retailers can disrupt the market by expanding their cold brew coffee selections to include multi-serve options and cater to the preferences of younger consumer demographics. ## Related on Trend Hunter - [Ready-to-Drink Coffee Products](https://www.trendhunter.com/trends/readytodrink-coffee-products.md) - [Multi-Serve Cold Brews](https://www.trendhunter.com/trends/multiserve-cold-brew.md) - [Multi-Serve Cold Brew Coffees](https://www.trendhunter.com/trends/equator-coffee.md) - [Stir-and-Drink Latte Concentrates](https://www.trendhunter.com/trends/pop-bottle2.md) - [Artisanal Cold Brew Jugs](https://www.trendhunter.com/trends/later-days-coffee-co.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md) - [RTD Organic Cold Brew Coffees](https://www.trendhunter.com/trends/organic-cold-brew-coffees.md) - [Expanded Ready-To-Drink Cold Brews](https://www.trendhunter.com/trends/readytodrink-cold-brew.md) - [Ready-to-Pour Cold Cafe Lattes](https://www.trendhunter.com/trends/starbucks-multiserve.md)