# Popped Sorghum Snacks The Pop Bitties are Free from Corn, Gluten and More By Michael Hemsworth | Published 2020-01-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pop-bitties References: [preparedfoods](https://www.preparedfoods.com/articles/123356-pop-bitties) & [marksmindfulmunchies](http://www.marksmindfulmunchies.com/) The Pop Bitties snack is a new kind of [crunchy treat option](https://www.trendhunter.com/trends/proper-crunch-corn) that targets the increasing number of consumers seeking out free-from foods with a health-conscious profile. The snack is achieved with [popped sorghum](https://www.trendhunter.com/trends/pop-oats) instead of traditional popcorn kernels and boasts a nutrient-dense profile that will come as welcome news to snackers seeking a beneficial way to fuel up. The 100% whole grain snack is easy to digest, [free from corn and gluten](https://www.trendhunter.com/trends/pulpito), and also filled with an array of beneficial nutrients like protein, vitamins and fiber. The Pop Bitties snack is rich in antioxidants and made using high-oleic expeller pressed sunflower oil to give the snack a low level of saturated fat along with zero trans fats. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 33% | Activity: 41% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Free-from Foods:** Disruptive innovation opportunity: Develop new snacks that cater to the increasing number of consumers seeking out free-from foods with a health-conscious profile. - **Nutrient-dense Snacks:** Disruptive innovation opportunity: Create nutrient-dense snack options that provide a beneficial way to fuel up for health-conscious snackers. - **Alternative Snack Ingredients:** Disruptive innovation opportunity: Explore new ingredients like popped sorghum as alternatives to traditional snack options. ### Industries Being Reshaped - **Snack Food Industry:** Disruptive innovation opportunity: Incorporate free-from foods and nutrient-dense snacks into the snack food industry to cater to health-conscious consumers. - **Gluten-free Industry:** Disruptive innovation opportunity: Develop gluten-free snacks that are also nutrient-dense and appealing to a wider range of consumers. - **Alternative Ingredients Industry:** Disruptive innovation opportunity: Explore the use of alternative ingredients like popped sorghum to create innovative and healthier snack options. ## Related on Trend Hunter - [Corn-Free Popcorn Snacks](https://www.trendhunter.com/trends/corn-free-popcorn.md) - [Corn-Free Popcorn-Like Snacks](https://www.trendhunter.com/trends/cob-snacks.md) - [Sustainable Sorghum Snacks](https://www.trendhunter.com/trends/sorghum-snacks.md) - [Maple Sea Salt Potato Chips](https://www.trendhunter.com/trends/sea-salt-sweet-potato-chip.md) - [Artisan Small-Batch Popcorn Snacks](https://www.trendhunter.com/trends/burts-snacks-popcorn.md) - [Lightly-Textured Vegan Snacks](https://www.trendhunter.com/trends/sweet-potato-poppers.md) - [Algae-Infused Popcorn Snacks](https://www.trendhunter.com/trends/pop-zero-popcorn.md) - [Chickpea-Based Crunchy Snacks](https://www.trendhunter.com/trends/chickpea-puff.md) - [Flavorful Popped Crisp Snacks](https://www.trendhunter.com/trends/4700bc-corn-chips.md)