# Freezable Coffee Concentrates Pop & Bottle's Super Concentrate is Perfect for Iced Coffee By Colin Smith | Published 2023-05-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/pop-and-bottle-super-concentrate References: [amazon](https://www.amazon.com/Pop-Bottle-Concentrate-Sampler-Classic/dp/B0BSB81TNY?ref_=ast_sto_dp&tag=trenhunt0f-20)  [Pop & Bottle](https://www.trendhunter.com/trends/readytodrink-coffee-products), a San Francisco, California-based organic latte, tea, and beverage company, is most known recently for its Pop & Bottle Super Concentrate. The Super Concentrate is designed to transform hot water, cold water, or milk, into a variety of drinks such as an Americano, Latte, or Iced Coffee. The process simply requires customers to add a certain amount of concentrate based on the amount of water, and the drink is ready to go. However, customers, and the company, have recently began marketing a new use for the Super Concentrate: coffee cubes. Rather than making an iced coffee and adding regular water-based ice cubes, the company notes that its Super Concentrate is perfect for making [iced coffee cubes](https://www.trendhunter.com/trends/roxii-supercube) for beverages. This use case is gaining popularity as the resulting drinks have a more clear, strong taste, rather than one that has been watered down by ice cubes. Image Credit: Pop & Bottle ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 87% | Activity: 92% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Freezable Coffee Concentrates:** The trend for packaged coffee concentrates that can be used in a variety of drinks is growing, with opportunities to innovate by offering unique flavor and customization options. - **Alternative Ice Cube Options for Beverages:** The trend of using non-traditional ice cubes, such as coffee or fruit flavored, is growing, with opportunities for innovative companies to create unique and flavorful options. - **Organic, Health-focused Beverages:** The trend of health-conscious and organic beverage options is growing, with opportunities for companies to develop unique and nutritious products. ### Who This Affects Most - **Beverage Industry:** The growth of the packaged coffee concentrate market and alternative ice cube options presents opportunities for innovation in the beverage industry. - **Organic Food Industry:** The trend towards health-focused and organic beverages presents opportunities for innovation and growth in the organic food industry. - **Coffee Industry:** The development of new coffee products and ways to enjoy them, such as coffee cubes, is presenting opportunities for innovation and growth in the coffee industry. ## Related on Trend Hunter - [Ready-to-Drink Coffee Products](https://www.trendhunter.com/trends/readytodrink-coffee-products.md) - [Stir-and-Drink Latte Concentrates](https://www.trendhunter.com/trends/pop-bottle2.md) - [Craft Coffee Ice Cubes](https://www.trendhunter.com/trends/coffee-ice-cube.md) - [Concentrated Cold Coffee Espressos](https://www.trendhunter.com/trends/nescaf-espresso-concentrate.md) - [Specialty Coffee Concentrates](https://www.trendhunter.com/trends/frazy-bottles.md) - [Customizable Coffee Concentrates](https://www.trendhunter.com/trends/javvvy-coffee-concentrates.md) - [Functional Iced Coffee Pucks](https://www.trendhunter.com/trends/blender-bites.md) - [Cafe-Quality Espresso Concentrates](https://www.trendhunter.com/trends/readytogo-espresso.md) - [Cafe-Quality Iced Coffee Pods](https://www.trendhunter.com/trends/mad-coffee.md)