# Realistic Leaf-Like Pens 'Pooleaf' Pens Add a Breath of Fresh Air to Your Work Space By Jen Chae | Published 2013-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pooleaf References: [stupidhoony](http://stupidhoony.com/80193616941) & [facebook](https://www.facebook.com/ZeupDesignStudio) It may seem like you have a healthy growing plant on your desk, but it could be a pot of Pooleaf pens. These 0.5mm [ball point pens](https://www.trendhunter.com/trends/bolen) by South Korean design studio Zeup resemble blades of grass. Available in three shades of green, Pooleaf pens make for an organic sight when piled together in a pot. Made of [smooth silicone](https://www.trendhunter.com/trends/twist-pen), each Pooleaf pen is flexible and sleek. The design is unique because it focuses on the aesthetics of pens, as well as the aesthetics of a room when these pens are displayed on a desk. Keeping in mind the bigger picture of one's work space, Zeup Design Studio transforms a mundane stationery object into something that would infuse a bit of nature into a room. Consumers may be confused with the product's name Pooleaf, but it is actually a play on words since 'pool' means grass in Korean. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 75% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Organic Stationery:** Incorporating natural elements into everyday items such as pens or notepads through design or materials could lead to disrupting the stationery market. - **Aesthetically-focused Office Supplies:** By designing office supplies that not only function well, but also look visually appealing, design studios or office supply companies can potentially create a new market segment. - **Clever Branding and Messaging:** Creating products with word plays or clever meanings in their names or branding can potentially attract a niche market and set a product apart from competitors. ### Where This Applies - **Stationery:** Incorporating natural design elements or materials into stationery products can potentially disrupt the traditional office supply market. - **Office Design:** Designing office spaces and products with an emphasis on aesthetics and natural elements can attract consumers looking for unique office experiences. - **Promotional Merchandise:** Creating cleverly branded merchandise for companies to use as giveaways or promotional items can attract businesses looking for creative marketing solutions. ## Related on Trend Hunter - [Eco-Friendly Pencils](https://www.trendhunter.com/trends/sprout-worlds-plantable-pencils.md) - [Elevated Ballpoint Pen Designs](https://www.trendhunter.com/trends/paperlux-studio.md) - [Woven Bamboo Writing Utensils](https://www.trendhunter.com/trends/bamboo-weave-pens.md) - [Unique Writing Instruments](https://www.trendhunter.com/trends/graphite-paintbrush-writing-instrument.md) - [Festive Plantable Pencils](https://www.trendhunter.com/trends/plantable-pencils.md) - [Three-in-One Writing Utensils](https://www.trendhunter.com/trends/tp-pen.md) - [Recycled Plastic Writing Utensils](https://www.trendhunter.com/trends/mechanical-drop-pencil.md) - [Multipurpose Workstation Accessories](https://www.trendhunter.com/trends/oakywood-wooden-cubic-pot.md) - [Striking Writing Tool Concepts](https://www.trendhunter.com/trends/zenith7-desk-pen.md)