# Co-Branded Pool Parties This Pop-Up Pool Party Event Spotlights Two American Businesses By Laura McQuarrie | Published 2016-04-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pool-party-event References: [landandseadept](http://landandseadept.com/news/) & [nashvillescene](http://www.nashvillescene.com/bites/archives/2016/04/25/pinewood-plans-parsons-pool-patio-pop-up-plus-pepperfire-peddles-piquant-poultry) In order to kick off the seasonal opening of the Pinewood Social's pool patio in Nashville, a [pool party event](https://www.trendhunter.com/trends/htel-swexan-x-missoni) is being thrown later this spring with help from Parson's Chicken & Fish. The [pop-up event](https://www.trendhunter.com/trends/summer-edition) is set to bring a taste of Chicago to Nashville with tantalizing food items like hush puppies, pimento toast and [award-winning fried chicken sandwiches](https://www.trendhunter.com/trends/big-chicken-big-dip-energy) from Parson’s Chef Hunter Moore. This winning menu item will be accompanied by another Parson's favorite, the frozen Negroni Slushy cocktail. As well as being able to share its food and drinks with an entirely new city, Parson's Chicken & Fish wants to demonstrate "that drinking and eating can be done using judicious, locally sourced and quality ingredients, but also affordably and quickly." ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 10% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Co-branded Pool Parties:** Opportunity to collaborate with other brands to create unique and immersive pool party experiences. ### Who This Affects Most - **Hospitality and Events:** Opportunity for hotels, restaurants, and event organizers to create co-branded pool party events to attract customers and create buzz. ## Related on Trend Hunter - [Poké QSR Expansions](https://www.trendhunter.com/trends/island-fin-pok-co.md) - [Multi-Purpose Entertainment Venue Partnerships](https://www.trendhunter.com/trends/multipurpose-entertainment-venue.md) - [Spicy Nashville-Themed Dishes](https://www.trendhunter.com/trends/nashville-hot-menu-items.md) - [Late-Night Chicken Shop Pop-Ups](https://www.trendhunter.com/trends/chicken-shop.md) - [Nashville Hot Poké Bowls](https://www.trendhunter.com/trends/nashville-hot-chicken-bowl.md) - [Pool-Ready Party Boxes](https://www.trendhunter.com/trends/party-box1.md) - [Co-Branded Inflatable Pools](https://www.trendhunter.com/trends/canada-dry-x-carrots.md) - [High-Low Celebration Meals](https://www.trendhunter.com/trends/fried-chicken-and-caviar.md) - [Co-Brandeed Promotional Campaigns](https://www.trendhunter.com/trends/flamin-hot-brands.md)