# Poufy Pants H&M's Fall 2009 Lookbook Says Fitted is Out & Roomy is In By Shelby Lee Walsh | Published 2009-06-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/poofy-pants-hms-fall-2009-look-book References: [coutorture](http://www.coutorture.com/3318067) & [caroline.feber.se](http://caroline.feber.se/art/156809/hm_lookbook_autumn_winter_0910/) [H&M's](https://www.trendhunter.com/trends/paddington) new Fall 2009 Lookbook proves that skinny jeans are fast fading and that in their place, a [roomier pant](https://www.trendhunter.com/trends/fall-2025-denim-collection) will be a staple of a stylish wardrobe. H&M's line looks very shapely indeed. Nearly nothing is fitted; instead, [oversized tops](https://www.trendhunter.com/trends/khaotique-noir), freakishly large shoulders, flowing skirts, and big jackets are all the rage. Shape, not color, is the focus of H&M's upcoming retail stock. **Implications** - Most of the colors seen within H&M’s Fall 2009 lookbook consist of earth-tones as well as black and white. The tiny models seem to get lost in all of the over-sized clothing, but they definitely look like they are warm and cozy. H&M sure knows how to kick off a new season! ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 77% | Activity: 21% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Roomier Pants:** Disruptive innovation opportunity to capitalize on the fading popularity of skinny jeans by offering a wide range of roomier pants. - **Oversized Tops:** Disruptive innovation opportunity to provide a selection of oversized tops that cater to the trend of a more relaxed and comfortable style. - **Flowing Skirts:** Disruptive innovation opportunity to create flowing skirts that emphasize freedom of movement and comfort. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity for fashion retailers to offer a variety of roomier clothes that cater to the evolving consumer preferences. - **Textile Manufacturing:** Disruptive innovation opportunity for textile manufacturers to produce fabrics that provide both comfort and style for the roomier clothing trend. - **Online Fashion Platforms:** Disruptive innovation opportunity for online fashion platforms to curate and promote collections that feature oversized tops and flowing skirts. ## Related on Trend Hunter - [Comfortable Relaxed Baggy Pants](https://www.trendhunter.com/trends/balloon-pant.md) - [Transitional Wardrobe Range](https://www.trendhunter.com/trends/mm6-maison-margiela-prefall.md) - [Bear-Themed Baby Lines](https://www.trendhunter.com/trends/paddington.md) - [Fall-Centric Layered Apparel](https://www.trendhunter.com/trends/uniqlo-u-fw24.md) - [Fall Denim Style Launches](https://www.trendhunter.com/trends/fall-denim-styles.md) - [Relaxed Autumn Apparel](https://www.trendhunter.com/trends/fall-2025-denim-collection.md) - [Modular Fw26 Tech Fashion](https://www.trendhunter.com/trends/hh118389225-4.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Flattering Retro Oversized Denim](https://www.trendhunter.com/trends/jnco.md)