# Functional Canine Bone Broths Pooch & Mutt Bone Broths Come in Two Formulations for Dogs By Michael Hemsworth | Published 2025-08-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pooch-mutt-bone-broths References: [retailtimes](https://retailtimes.co.uk/pooch-mutt-expands-functional-feeding-range-with-launch-of-new-bone-broths/) & [poochandmutt](https://www.poochandmutt.co.uk)  [Pooch & Mutt Bone](https://www.trendhunter.com/trends/best-in-show-bangers) Broths have been developed by the premium pet wellness brand as a series of functional feeding items for pet parents to provide their furry friends. The product crafted with a nutrient-rich formulation that helps to support a dog's [everyday hydration](https://www.trendhunter.com/trends/drinks-for-dog-health), digestion, calmness and overall wellbeing. The dog [bone broths](https://www.trendhunter.com/trends/hunter-gather-chicken-bone-broth) come in two options including the Health & Digestion Bone Broth and the Calm & Relaxed Bone Broth, which are made with 97% beef broth and 97% chicken broth, respectively. Resident Vet at Pooch & Mutt Linda Simon spoke on the Pooch & Mutt Bone Broths saying, "We’re seeing a sharp shift in how customers approach pet nutrition, with growing interest in human-grade ingredients and functional formats. Our new Bone Broths offer an easy, palatable way to support dogs’ physical and emotional wellbeing, while fitting seamlessly into their daily routine.” ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 10% | Activity: 13% | Freshness: 47% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Personalized Pet Nutrition:** The rise in demand for functional and tailored pet nutrition emphasizes customized dietary solutions that mimic human health trends. - **Human-grade Pet Products:** Increasing consumer interest in pet products that utilize human-grade ingredients signals a shift towards higher quality and safety standards in pet food. - **Emotional Wellbeing for Pets:** As more pet wellness products focus on emotional health, there is growing emphasis on addressing pets' mental states alongside their physical health. ### Where This Applies - **Pet Food and Nutrition:** This industry is evolving to include sophisticated, health-focused products that cater to the growing trend of pets being seen as important family members. - **Functional Foods and Beverages:** Functional formats in the pet sector signal a cross-industry influence from human foods and beverages that promote specific health benefits. - **Veterinary and Pet Wellness:** The integration of wellness-focused products in pet care suggests advancements in veterinary solutions that prioritize both physical and emotional aspects of animal health. ## Related on Trend Hunter - [Nutritious Bone Broth Toppers](https://www.trendhunter.com/trends/mobility-support-broth.md) - [Powder-Based Broth Supplements](https://www.trendhunter.com/trends/honest-kitchen-daily-boosters.md) - [Dog-Friendly Bone Broth Cans](https://www.trendhunter.com/trends/premium-dog-beer.md) - [Kombucha-Inspired Meal Toppers](https://www.trendhunter.com/trends/meal-topper.md) - [Clean-Label Sipping-Friendly Broths](https://www.trendhunter.com/trends/organic-beef-bone-broth.md) - [Hydrating Superfood Toppers](https://www.trendhunter.com/trends/bone-broth-plus.md) - [Versatile Prepackaged Bone Broths](https://www.trendhunter.com/trends/oxo-bone-broth.md) - [Canned Bone Broth Refreshments](https://www.trendhunter.com/trends/broya-bone-broth.md) - [Vet-Formulated Superfood Treats](https://www.trendhunter.com/trends/botanical-bones.md)