# Paint-Splattered Pictorials Lyle Lodwick Covers Ponytail Spring/Summer 2010 By Venessa Fisher | Published 2010-04-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ponytail-spring-summer-2010 References: [fashionising](http://www.fashionising.com/pictures/s--Lyle-Lodwick-Ponytail-Spring-Summer-2010-6137-1.html) & [ponytailmagazine](http://www.ponytailmagazine.com/) The Ponytail Spring/Summer 2010 issue features model Lyle Lodwick shot by photographer Christian Anwander in a few [paint-splattered situations](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela). Sporting some trendy jackets, a fedora and some [wacky hairdos](https://www.trendhunter.com/trends/main-character-hair), Ponytail Mag seems like an eclectic masterpiece of sorts. Ponytail is a unique biannual publication produced to guide, transform and inspire in high fashion and unique culture while incorporating a vast array of creative genres. **Implications** - Companies and brands can stand out in the busy and cutthroat world of marketing by employing photographers and art directors who engage their products in [avant-garde advertising](https://www.trendhunter.com/trends/day-3-capsule-2). Ad campaigns that feature unconventional artistic images stand a good chance of earning supplementary coverage from the advertising community, art media, and artistically inclined members of the public. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 20% | Activity: 17% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Avant-garde Advertising:** Using photographers and art directors to create unconventional artistic images for ad campaigns to attract supplementary coverage from the advertising community, art media, and artistically inclined members of the public. - **Eclectic Creativity:** Incorporating a vast array of creative genres to provide inspiration for high fashion and unique culture publications. - **Trendy Fashion:** Featuring trendy jackets, fedoras, and wacky hairdos in high fashion publications to attract a younger audience and stay relevant. ### Industries Being Reshaped - **Fashion Industry:** Incorporating avant-garde advertising and trendy fashion in high fashion publications to attract a younger audience and stay relevant. - **Photography Industry:** Creating unconventional artistic images for ad campaigns to attract supplementary coverage from the advertising community, art media, and artistically inclined members of the public. - **Art Industry:** Providing inspiration for high fashion and unique culture publications by incorporating a vast array of creative genres. ## Related on Trend Hunter - [Textural Lifestyle Nostalgic Footwear](https://www.trendhunter.com/trends/pony-hair.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Year-of-the-Horse Fashion](https://www.trendhunter.com/trends/year-of-the-horse-ss26.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Multipurpose Beauty Booster Campaigns](https://www.trendhunter.com/trends/the-manytrick-pony.md)