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# Baby Doll Fashion
Ruby Aldridge and Martha Hunt for the Ponytail Magazine Spring 2010 Editorial

By Zoe Badley | Published 2010-07-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ponytail-magazine-spring-2010
References: [fashionising](http://www.fashionising.com/pictures/s--Ruby-Aldridge-Martha-Hunt-Ponytail-Magazine-Spring-20100-7105-1.html) & [ponytailmagazine](http://www.ponytailmagazine.com/)

I absolutely adore everything about the Ponytail Magazine Spring 2010 edition. However, this particular editorial, which features fashion models Ruby Aldridge and Martha Hunt, is at the top of my list. I don't know whether to beam with happiness or gush with delight, but either way, it's definitely captivating.

Entitled 'Boogaloo,' the Ponytail Magazine Spring 2010 spread was photographed by Seiji Fujimori and styled by Vanessa Chow. The best shot has to be the one of Hunt, that features a mod fashion appeal and baby doll sense of style -- making for a sensational photo.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 66% | Activity: 37% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Mod Fashion:** There is an opportunity to disrupt the fashion industry by bringing back mod fashion and incorporating it into modern designs.
- **Baby Doll Style:** There is an opportunity to disrupt the fashion industry by modernizing the traditional baby doll style and adding contemporary elements.
- **Editorial Photography:** There is an opportunity to disrupt the photography industry by incorporating editorial fashion photography into other genres, such as portrait photography.

### Who This Affects Most

- **Fashion:** The fashion industry can benefit from incorporating mod fashion and modernizing the traditional baby doll style.
- **Photography:** The photography industry can benefit from incorporating editorial fashion photography into other genres, such as portrait photography.
- **Publishing:** The publishing industry can benefit from producing more fashion editorials and showcasing the latest fashion trends in magazine spreads.

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