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# Rapper Street Sneaks
The PONY Nipsey Hussle Will Keep You Looking Good in the Hood

By Michael Hines | Published 2010-07-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/pony-nipsey-hussle
References: [solecollector](http://solecollector.com/live/all/pony-top-star-low-smu-nipsey-hussle-smu/) & [pony](http://www.pony.com/blog/ponyblog/)

Apparel and shoemaker PONY has teamed up with rapper Nipsey Hussle to create the PONY Nipsey Hussle Top Star Low. This is one of the best pieces of [rapper footwear](https://www.trendhunter.com/trends/mostro-disccord) that I have ever seen.

The PONY Nipsey Hussle has a [smooth blue and yellow colorway](https://www.trendhunter.com/trends/flat-pewter) and has the aforementioned rapper's name on the heels. The shoe also has the [West Coast rapper's neighborhood](https://www.trendhunter.com/trends/la-adidas-superstar-ii), Crenshaw, on the tongue and in the inner sole.
The PONY Nipsey Hussle looks damn good. These shoes will definitely appeal to rap fan and non-fans alike.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 83% | Activity: 71% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Collaborative Celebrity Footwear:** The successful collaboration between PONY and Nipsey Hussle highlights the trend of celebrities partnering with brands to create unique and stylish shoes for their fans.
- **Streetwear Crossover:** The PONY Nipsey Hussle represents the merging of streetwear and rap culture, showcasing the trend of fashion brands partnering with hip hop artists to create fashionable and authentic apparel.
- **Neighborhood-inspired Design:** The PONY Nipsey Hussle's incorporation of the rapper's hometown, Crenshaw, on the shoe design reflects the trend of brands incorporating local and community elements into their products.

### Industries Being Reshaped

- **Apparel:** The collaboration between PONY and Nipsey Hussle demonstrates an opportunity for apparel brands to create limited-edition clothing items in collaboration with celebrities.
- **Footwear:** The PONY Nipsey Hussle showcases the potential for footwear brands to tap into the fan base of popular musicians and create exclusive sneaker lines.
- **Streetwear:** The PONY Nipsey Hussle exemplifies the growing market for streetwear brands collaborating with artists to create collectible and trendy clothing items.

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