# Cancer-Fighting Phone Cases Pong iPhone Case Blocks Harmful Radiation By Brian G Randles | Published 2009-09-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/pong-iphone-case References: [dvice](http://dvice.com/archives/2009/09/iphone-case-fen.php) & [pongresearch](http://www.pongresearch.com/) The researchers at Pong have invented an [iPhone](https://www.trendhunter.com/trends/casetify-bounce-case) case that blocks 60% of the radiation emitted from the phone, and the marketing team at Pong has decided to use fearmongering and quick math to sell the new invention. For every 1% of cell phone radiation the new cover blocks from your precious brain, you just pay $1. So if I give you $100, you can develop a radiation-free Pong iPhone case? The chance of developing brain cancer from an iPhone is slimmer than an—*ugh, gotta use it*—[iPod](https://www.trendhunter.com/trends/urban-sophistication). However, if you feel compelled to get a Pong iPhone case to thwart cancer, I suppose you can keep eating [McDonald](https://www.trendhunter.com/trends/ordering-platform)’s and smoking Marlboros. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 56% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Radiation-blocking Phone Cases:** Opportunity for the development of phone cases that block harmful radiation and offer health benefits. - **Fearmongering Marketing Techniques:** Potential for using fear and quick math to sell innovative products and solutions. - **Health-conscious Phone Accessories:** Increasing demand for phone accessories that promote health and well-being. ### Sectors Adopting This - **Smartphone Accessories:** Disruptive innovation opportunity for companies in the smartphone accessories industry to create radiation-blocking phone cases. - **Marketing and Advertising:** Opportunity for marketing professionals to explore fear-based advertising techniques to promote innovative products. - **Health and Wellness:** Rise in demand for health-conscious products presents an opportunity for companies in the health and wellness industry to develop phone cases with health benefits. ## Related on Trend Hunter - [Anti-Radiation Smartphone Chargers](https://www.trendhunter.com/trends/radiationblocking-charger.md) - [Super Protective Phone Cases](https://www.trendhunter.com/trends/bounce-case.md) - [Security-Enhancing Phone Cases](https://www.trendhunter.com/trends/cirotta-case.md) - [Impact Protection Smartphone Cases](https://www.trendhunter.com/trends/casetify-bounce-case.md) - [Anti-Connectivity Smartphone Cases](https://www.trendhunter.com/trends/slnt-faraday-phone-sleeve.md) - [Retro Computer-Inspired Phone Cases](https://www.trendhunter.com/trends/classic-c1.md) - [Self-Cleaning Smartphone Cases](https://www.trendhunter.com/trends/selfcleaning-smartphone-case.md) - [Premium Protective Phone Cases](https://www.trendhunter.com/trends/dbrand-tank-case.md) - [Functional Protective Phone Cases](https://www.trendhunter.com/trends/iphone-17-cases.md)