# Cozy Poncho Towels Leus' 'Heavy Petal' Poncho Towel is Perfect for the Beach By Riley von Niessen | Published 2019-04-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/poncho-towel References: [leustowels](https://leustowels.ca/collections/frontpage/products/heavy-petal-poncho-towel) Leus, a retailer that offers a wide range of apparel and accessories for sport and surf, has expanded its selection in time for the summer with a range of [poncho towels](https://www.trendhunter.com/trends/everlayer-1), which are perfect for [beach and festival season](https://www.trendhunter.com/trends/beavertown-brewery-collection). One design that stands out is dubbed the 'Heavy Petal,' due to its [vivid floral patterns](https://www.trendhunter.com/trends/pendleton-swim-and-beach). Made from a soft towel material, the poncho can be thrown on after jumping in the water, or used to get warm and dry after taking a cold shower while camping. The poncho comes with a hood that makes it even more cozy. The hood can also help to dry the hair, or to just hide a messy hairdo when amenities aren't easily accessible. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 41% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Poncho Towels for Summer:** Leus' poncho towels offer an innovative solution for beach and festival goers to dry off while staying stylish - **Functional Apparel Accessories:** Leus' expandable range of poncho towels demonstrate how fashionable apparel accessories could solve functional issues - **Multifunctional Towel Materials:** The multiuse functionality of Leus' poncho towel highlights an opportunity for innovation in towel materials ### Who This Affects Most - **Apparel Retail:** Apparel retailers can expand their product lines by offering multifunctional accessories like Leus' poncho towels - **Sports and Surfing Equipment:** Surfing and sporting equipment manufacturers can consider diversifying their inventory by creating apparel accessories that align with their brand's mission - **Camping and Outdoor Gear:** Camping and outdoor gear retailers can improve customer experience by offering apparel accessories like poncho towels that solve common outdoor problems like staying warm and dry ## Related on Trend Hunter - [Wearable Poncho-Style Tents](https://www.trendhunter.com/trends/onetigris-tentsformer.md) - [Sustainable Soft Beach Blankets](https://www.trendhunter.com/trends/nomadix-festival-blanket.md) - [Hybrid Poncho-Transformed Tents](https://www.trendhunter.com/trends/nrg-metamorph-poncho.md) - [Artful Graphic Beach Towels](https://www.trendhunter.com/trends/artist-terry-beach-towel.md) - [Breathable Festival Fabrics](https://www.trendhunter.com/trends/nobis.md) - [Beer-Proof Ponchos](https://www.trendhunter.com/trends/pint-cho.md) - [Eco-Conscious Beach Towels](https://www.trendhunter.com/trends/fiveadrift.md) - [Elegant Organic Bath Towels](https://www.trendhunter.com/trends/baina.md) - [Fast-Drying Odor Control Towels](https://www.trendhunter.com/trends/packtowl.md)