# Precision Portioning Olive Oils Pompeian Squeeze Offers Mess-Free Portioning in Two Options By Michael Hemsworth | Published 2025-10-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pompeian-squeeze References: [foodbev](https://www.foodbev.com/news/pompeian-launches-squeeze-a-no-mess-olive-oil-bottle-with-new-flavour-varieties) & [businesswire](https://www.businesswire.com/news/home/20251021754603/en/ADDING-MULTIMEDIA-Say-Goodbye-to-Messy-Pours-Pompeian-Squeeze-Delivers-the-No-Mess-Drizzle-That-Brings-More-Joy-to-the-Kitchen)  [Pompeian](https://www.trendhunter.com/trends/made-easy-olive-oil) Squeeze olive oil has been debuted by the brand as a series of conveniently packaged oil products intended to optimize portioning and reducing waste. The products see the olive oil packaged inside a [squeeze-style bottle](https://www.trendhunter.com/trends/Squeeze-20) that replaces conventional pour-style bottles, which eliminates drips and allows for precision portioning with every use. The oil comes in two options including Smooth and Robust, which are each packaged in [100% recyclable PET bottles](https://www.trendhunter.com/trends/frylight-packaging) with the signature squeeze nozzle and a grip-friendly design. Director of Innovation Casey Smith commented on the Pompeian Squeeze olive oil saying, "At Pompeian, innovation means solving real problems for real cooks. We know consumers love the taste of premium olive oil and Pompeian Squeeze combines precision and convenience in a way the category hasn’t seen before, making it easier than ever to infuse joy in every dish.” ## Trend Insights (Trend Hunter) - Score: 8.0/10 - Popularity: 91% | Activity: 96% | Freshness: 53% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Convenience-focused Packaging:** Innovative packaging solutions like squeeze-style bottles enhance user convenience and minimize waste by allowing for precise product application. - **Sustainability in Product Design:** The use of 100% recyclable PET bottles in food products reflects a growing trend toward eco-friendly packaging that aligns with consumer environmental concerns. - **Customization in Food Products:** Offering options such as 'Smooth' and 'Robust' caters to consumers seeking personalized taste experiences, which fuels demand for tailored food products. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry is primed for innovations in packaging that cater to convenience-focused consumers and reduce environmental impact. - **Packaging:** As consumer preferences shift towards sustainability, the packaging sector is innovating with recyclable materials and designs that improve user experience. - **Sustainability:** With increasing consumer demand for eco-friendly products, the sustainability industry is experiencing disruptive growth in packaging solutions that minimize waste and environmental footprints. ## Related on Trend Hunter - [Squeezable Cooking Oils](https://www.trendhunter.com/trends/squeezable-cooking-oils.md) - [Customizable Olive Oil Bottles](https://www.trendhunter.com/trends/paint-pour-gift-set.md) - [Olive Oil Packaging Expansions](https://www.trendhunter.com/trends/drizzle-and-sizzle.md) - [Limited Olive Oil Pre-Sales](https://www.trendhunter.com/trends/olive-oil-presales.md) - [Squeezable Californian Olive Oils](https://www.trendhunter.com/trends/chef-style-squeeze-bottle.md) - [One-Handed Olive Oil Bottles](https://www.trendhunter.com/trends/dress-drizz.md) - [Squeezable Avocado Oil Bottles](https://www.trendhunter.com/trends/100-pure-avocado-oil-squeeze.md) - [Limited-Edition Olive Oils](https://www.trendhunter.com/trends/unfiltered-extra-virgin-olive-oil.md) - [Mess-Free Olive Oil Sprays](https://www.trendhunter.com/trends/olive-oil-sprays.md)