# All-Red Tomato Rebrands Pomì Unveils a New Sustainable Design to Attract Consumer Attention By Kanesa D | Published 2024-07-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/pomi References: [thepacker](https://www.thepacker.com/news/sustainability/pomi-unveils-eco-friendly-packaging) & [pomionline.it](https://www.pomionline.it/en/)  Pomì has unveiled a comprehensive brand refresh featuring a striking red look and eco-friendly packaging. The brand has introduced two innovative packaging options: the Signature Full Barrier pack for [SIG](https://www.trendhunter.com/trends/signature-evo) Combibloc carton boxes and a Plant-Based package for [Tetra Pak](https://www.trendhunter.com/trends/tetra-pak-and-sterilgarda-alimenti) selections. Both packaging solutions are designed with sustainability at their core, utilizing reduced polymer content and materials derived from sugarcane. The Signature Full Barrier pack is precisely engineered to provide superior protection for Pomì's products while minimizing environmental impact. This packaging is designed to extend shelf life and preserve the freshness and quality of the contents, making it a practical choice for both consumers and retailers. Overall, Pomì's refreshed branding and packaging strategy aims to connect with modern consumers who are increasingly mindful of the environmental implications of their purchases. Image Credit: Pomì ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 67% | Activity: 77% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Packaging Innovations:** The rise of eco-friendly packaging like the Plant-Based package reflects a growing consumer demand for sustainable products. - **Extended Shelf-life Solutions:** The Signature Full Barrier pack illustrates advancements in packaging technology that aim to extend the shelf life of products while reducing waste. - **Sustainable Branding Revamp:** Pomì's comprehensive brand refresh with a focus on eco-friendly design underscores a shift towards sustainability in corporate identity and branding strategies. ### Sectors Adopting This - **Food and Beverage:** Innovative packaging solutions like Pomì's are reshaping the food and beverage industry's approach to sustainability and product preservation. - **Packaging Technologies:** The development of new packaging materials and designs highlights the evolving landscape of the packaging technologies industry. - **Sustainable Consumer Goods:** Brands adapting to eco-conscious consumer preferences are driving significant changes in the sustainable consumer goods industry. ## Related on Trend Hunter - [Paper-Based Tomato Packaging](https://www.trendhunter.com/trends/flavourfresh-and-paranova.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Refreshed Food Packaging Designs](https://www.trendhunter.com/trends/north-coast-organic.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Recyclable Apple Packaging Initiatives](https://www.trendhunter.com/trends/superfresh-growers-1.md) - [Paper-Based Barrier Drink Packaging](https://www.trendhunter.com/trends/tetra-pak-and-sterilgarda-alimenti.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Freshness-Maximizing Microgreens Packaging](https://www.trendhunter.com/trends/upward-farms.md) - [Italian Pasta Packaging Upgrades](https://www.trendhunter.com/trends/barilla.md)