# Pomelo Elderflower Aperitifs Pomello Combines Los Angeles and Swedish Flavors in One Drink By Laura McQuarrie | Published 2023-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pomello References: [wallpaper](https://www.wallpaper.com/entertaining/food-drink/pomello) & [pomello.world](https://www.pomello.world/)  Pomello is a refreshing aperitif that's made from pomelos and elderflower, and it's described as a sweet, fresh, bitter and floral sipper. Pomello's tagline, "Born in Sweden. Raised in LA" expresses the way that the uniquely crafted aperitif combines Los Angeles' appetite for [refreshing citrus juices](https://www.trendhunter.com/trends/nonalcoholic-citrus-spritz) with rejuvenating elderflower cordials from Sweden. This aperitif is recommended over ice with sparkling wine, soda and a wedge of grapefruit, or it can be enjoyed with soda or tonic. In North America, consumer interest in [aperitifs](https://www.trendhunter.com/trends/seasonal-cocktail) is expanding along with cocktail culture, especially as drinkers become more open to embracing [complex flavor profiles in beverages](https://www.trendhunter.com/trends/bittermilk-no8). Aperitifs, their nuanced and sophisticated taste profiles, offer a refreshing and refined way for adults to explore and appreciate the art of mixology. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 79% | Activity: 93% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Complex Flavor Profiles:** Exploring and embracing complex flavor profiles in beverages is becoming more popular as consumers seek unique taste experiences. - **Cocktail Culture Expansion:** As cocktail culture continues to grow, there is an increasing interest in aperitifs and their nuanced and sophisticated taste profiles. - **Art of Mixology:** Adults are appreciating and exploring the art of mixology, finding new ways to create refreshing and refined cocktails. ### Where This Applies - **Beverage Industry:** The beverage industry can capitalize on the increasing consumer interest in unique flavor profiles by creating innovative and complex drinks. - **Hospitality Industry:** The hospitality industry can cater to the growing cocktail culture by offering aperitif-focused menus and experiences that showcase the art of mixology. - **Alcohol Industry:** The alcohol industry can benefit from the expanding market for aperitifs, creating new and exciting offerings that appeal to cocktail enthusiasts. ## Related on Trend Hunter - [Premium Californian Aperitifs](https://www.trendhunter.com/trends/mommenpop.md) - [Coastal Low-Calorie Aperitifs](https://www.trendhunter.com/trends/paramour-aperitifs.md) - [Herbaceous Summery Spritzes](https://www.trendhunter.com/trends/bella-apertini.md) - [Aromatic Alcohol-Free Aperitifs](https://www.trendhunter.com/trends/laperitivo.md) - [English Botanical Aperitifs](https://www.trendhunter.com/trends/english-rose-aperitif.md) - [Bittersweet Non-Alcoholic Aperitivos](https://www.trendhunter.com/trends/etota.md) - [Low-Alcohol Lemon Aperitifs](https://www.trendhunter.com/trends/lemon-aperitifs.md) - [Bitter Non-Alcoholic Aperitifs](https://www.trendhunter.com/trends/amaro.md) - [Modern Cherry Apéritifs](https://www.trendhunter.com/trends/bellamie-aperitif.md)