# Firming Pomegranate Serums Glow Recipe's Pomegranate Peptide Firming Serum Lifts & Tightens By Laura McQuarrie | Published 2023-08-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pomegranate-peptide-firming-serum References: [youtube](https://www.youtube.com/shorts/LwK97zXgWRI) & [glowrecipe](https://www.glowrecipe.com/products/pomegranate-peptide-firming-serum) Glow Recipe's newest release, the Pomegranate Peptide Firming Serum, adds a new fruit to its collection of skincare products. While the brand has worked with hydrating watermelon and smoothing strawberries in the past, this new release focuses on the properties of pomegranate seed oil in combination with [polypeptides and hyaluronic acid](https://www.trendhunter.com/trends/hydration-dream-peptide-serum). This all-ages serum is a clinically effective treatment that targets fine lines and wrinkles, all the while [lifting and firming](https://www.trendhunter.com/trends/firming-skincares). This plant-powered, cruelty-free formula is free from drying alcohols synthetic fragrance and other ingredients that are commonly avoided. The immense popularity of [fruit-forward skincare](https://www.trendhunter.com/trends/tomato-tonic) indicates a desire for products that align with a natural lifestyle, where effective, naturally inspired formulas resonate with those seeking visible results from clean and mindful ingredients. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 29% | Activity: 40% | Freshness: 17% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Fruit-forward Skincare:** The popularity of fruit-forward skincare products demonstrates the demand for effective, naturally inspired formulas that resonate with consumers seeking visible results from clean and mindful ingredients. - **Pomegranate Seed Oil:** Glow Recipe's Pomegranate Peptide Firming Serum taps into the properties of pomegranate seed oil, offering an innovative ingredient for lifting, firming, and targeting fine lines and wrinkles. - **Plant-powered Formulas:** Glow Recipe's Pomegranate Peptide Firming Serum highlights the effectiveness of plant-powered, cruelty-free formulas that exclude drying alcohols, synthetic fragrances, and other commonly avoided ingredients. ### Where This Applies - **Skincare:** The skincare industry can embrace the fruit-forward trend by developing innovative products that feature naturally inspired formulas and clean ingredients for visible results. - **Beauty:** The beauty industry has an opportunity to explore the potential of pomegranate seed oil as an innovative ingredient for lifting, firming, and targeting fine lines and wrinkles in skincare products. - **Natural Cosmetics:** The natural cosmetics industry can capitalize on the demand for plant-powered formulas by introducing cruelty-free products that exclude drying alcohols, synthetic fragrances, and other commonly avoided ingredients. ## Related on Trend Hunter - [Fruit-Infused Retinol Serums](https://www.trendhunter.com/trends/blackberry-retinol-blemish-serum.md) - [Peony-Infused Collagen Serums](https://www.trendhunter.com/trends/radiance-boosting-serum.md) - [Triple Action Serums](https://www.trendhunter.com/trends/triple-action-firming-serum.md) - [Vegan Rose-Infused Serums](https://www.trendhunter.com/trends/rose-pdrn-serums.md) - [Peach-Powered Sensorial Skincare](https://www.trendhunter.com/trends/peach-glaze-collection.md) - [Anti-Aging Grape Serums](https://www.trendhunter.com/trends/grape-serum.md) - [Firming Plant-Based Skincare Sets](https://www.trendhunter.com/trends/resveratrollift.md) - [Serum-Focused Skincare Bundles](https://www.trendhunter.com/trends/serum-superstars.md) - [Revitalizing Skin Serums](https://www.trendhunter.com/trends/reversa-multipeptide-concentrate.md)