# Graphic Pomegranate Packaging Granada Pomegranate's Branding Encourages Sustainability By Jana Pijak | Published 2015-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pomegranate-packaging References: [behance.net](https://www.behance.net/gallery/24872469/Granada-Pomegranate) Granada's pomegranate packaging is eco-friendly and graphically bold. When it comes to most produce containers, plastic is a popular go-to material but can have damaging effects on the environment. These [paper-made containers](https://www.trendhunter.com/trends/paperseal-pressed) are visually striking and sustainable, featuring Granada Pomegranate's signature branding and logo motifs. Resembling oversized fruit, this pomegranate packaging features a square design that features a stem handle. Each of Granada's [eco-friendly fruit containers](https://www.trendhunter.com/trends/mets-spring-muoto-punnet-products) preserve its natural product and can be recycled after use, resulting in no harmful effects on our environment. Contrary to plastic containers and fruit wraps, this [sustainable packaging solution](https://www.trendhunter.com/trends/compostable-packaging-concept) illustrates a brand's identity seamlessly and is designed with the earth's best interests in mind. Each of these containers, designed by Richard Wych Hendra of Jakarta, Indonesia also features a practical handle, making them easy to carry. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 59% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Packaging:** There is an opportunity for companies to create sustainable packaging that is visually appealing and promotes their brand identity. - **Design-forward Packaging:** Packaging can be designed to not only be functional but also serve as a brand statement or unique selling point for a product. - **Recyclable Packaging:** The demand for recyclable packaging is increasing as consumers become more environmentally conscious, creating an opportunity for companies to meet this need and differentiate themselves from competitors. ### Sectors Adopting This - **Food and Beverage Industry:** Companies in the food and beverage industry can benefit from sustainable packaging solutions to align with consumer values and enhance their brand image in the market. - **Consumer Goods Industry:** The consumer goods industry can take advantage of packaging design as a marketing tool to create brand recognition and stand out on the shelf. - **Retail Industry:** Retailers can make a positive impact on the environment by encouraging suppliers to use eco-friendly and recyclable packaging solutions, while also appealing to consumers who prioritize sustainability. ## Related on Trend Hunter - [Recyclable Apple Packaging Initiatives](https://www.trendhunter.com/trends/superfresh-growers-1.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Retail-Ready Mango Packaging](https://www.trendhunter.com/trends/lidded-mango-carton.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Separating Eco Carton Packaging](https://www.trendhunter.com/trends/bruk-sustainable-packaging-design.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Paper-Made Juice Packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic.md) - [Connected Purée Cartons](https://www.trendhunter.com/trends/ravifruits-mixologi.md)