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# Pomegranate Juice Blends
POM Wonderful Now Comes in Pineapple, Coconut and Mango Flavors

By Laura McQuarrie | Published 2016-06-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/pomegranate-juice
References: [pomwonderful](http://www.pomwonderful.com/pomegranate-products/pom-juice-blends/)

POM Wonderful is known for being one of the most popular brands of pomegranate juice on the market that also offers fresh fruit, teas and concentrates. POM also makes 100% Juice in Pomegranate Cherry and Pomegranate Blueberry flavors, but its newest offering is an exploration into new territory.

Juice Blends are a new kind of product from POM Wonderful that combine its classic pomegranate juice with [coconut water](https://www.trendhunter.com/trends/coconut-water-brand) and fruit purees. The three product types include Coconut, Mango and Hula, which is a blend made with [pineapple juice](https://www.trendhunter.com/trends/100-pure-pineapple-juice-100-pure-pineapple-juice). These playful bottles put a unique spin on the design of POM's iconic pomegranate juice bottles by replacing the bottom bubble with a design to represent the essence of each flavor.

Across the food and beverage industry, brands are adding interest to single-ingredient products by offering [exotic flavor experimentation](https://www.trendhunter.com/trends/caprisun-mango-passion-fruit).

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 34% | Activity: 35% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Flavored Juice Blends:** Opportunities to infuse traditional juices with innovative flavor combinations like coconut, pineapple, and mango.
- **Packaging Design Innovation:** Opportunities to update packaging designs and incorporate unique visual elements like playful bottle designs to differentiate products.
- **Ingredient Experimentation:** Opportunities to test and create new product offerings by introducing exotic ingredients into existing product lines.

### Who This Affects Most

- **Beverage Industry:** New opportunities for brands to expand product lines and differentiate offerings by experimenting with flavors for juice blends.
- **Packaging and Design Industry:** Opportunities for brand differentiation and product innovation through playful packaging designs, like unique bottle shapes or graphic elements to represent flavor profiles.
- **Food Industry:** Opportunities for brands to experiment with exotic ingredients to create unique and differentiated product offerings that appeal to consumers seeking novel flavors.

## Related on Trend Hunter

- [Tropical Coconut Beverages](https://www.trendhunter.com/trends/pia-colada-with-pulp.md)
- [Collaborative Pomegranate Smoothies](https://www.trendhunter.com/trends/pom-glow-smoothie.md)
- [Tropical Shelf-Stable Juice Cocktails](https://www.trendhunter.com/trends/welchs-juice-cocktails.md)
- [Tropical Convenience-Focused Cocktail Lineups](https://www.trendhunter.com/trends/malibu-pink.md)
- [Sparkling Pineapple-Rum Cocktails](https://www.trendhunter.com/trends/malibu-and-dole.md)
- [Incredibly Flavorful Juices](https://www.trendhunter.com/trends/flavorful-juice.md)
- [Creamy Coconutty Pineapples](https://www.trendhunter.com/trends/dole-colada-royale-pineapple.md)
- [Energizing Coconut Juices](https://www.trendhunter.com/trends/vita-coco-coconut-juice.md)
- [Single-Ingredient Pineapple Juices](https://www.trendhunter.com/trends/100-pure-pineapple-juice-100-pure-pineapple-juice.md)
