# Dog-Friendly Cafe Events A Pom Cafe Will Be Opening in London to Promote the Secret Life of Pets 2 By Ell Smith | Published 2019-04-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pom-cafe References: [delish](https://www.delish.com/food-news/a27008799/pomeranian-cafe-london/) & [pugcafe](https://pugcafe.com/2019/03/27/book-for-pom-cafe-london-heres-everything-you-need-to-know/) The Pom Cafe will be opening its doors in London, England, offering a unique experience to promote The Secret Life of Pets 2. The cafe, which is being opened by The Pug Cafe and [Universal Pictures UK](https://www.trendhunter.com/trends/universal), was inspired by a character in the film -- a furry Pomeranian named Gidget. Owners are invited to bring their Pomeranians to the event for plenty of [photo opportunities and shareable moments](https://www.trendhunter.com/trends/i-love-you-like-a-dog). In addition, owners will receive a [special Secret Life of Pets cupcake](https://www.trendhunter.com/trends/ultimate-celebration-cake-bites), while their furry companions can help themselves to a 'pupacchino.' While some other dog breeds will be accepted at this event, it's largely exclusive to Pomeranians. The event will be happening on May 12th. Image Credit: Pug Cafe ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 28% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Dog-friendly Cafe Events:** Organizing dog-friendly cafe events to promote movies or other products can create unique and memorable experiences for pet owners. - **Unique Pet Photography Opportunities:** Offering photo opportunities for pet owners in a themed cafe setting can provide a disruptive innovation opportunity in the pet photography industry. - **Pet-focused Food and Beverage Offerings:** Creating special food and beverage options for pets, like 'pupacchinos', can tap into the growing market of pet-friendly products and services. ### Where This Applies - **Film and Entertainment:** Collaborating with film studios to create interactive experiences in cafes can open up new marketing and promotional opportunities in the film and entertainment industry. - **Pet Care and Services:** Integrating pet-friendly events and offerings into cafes presents a disruptive innovation opportunity within the pet care and services industry. - **Food and Beverage:** Developing unique food and beverage options specifically catering to pets can be a disruptive innovation opportunity within the food and beverage industry. ## Related on Trend Hunter - [Breed-Specific Puppy Pop-Ups](https://www.trendhunter.com/trends/royal-canin-cafe-frenchie.md) - [Pet-and-Owner Salons](https://www.trendhunter.com/trends/short-bark-and-sides.md) - [Plush Pet Hotels](https://www.trendhunter.com/trends/jellycat-dog-hotel.md) - [Dog-Friendly Dating Pop-Ups](https://www.trendhunter.com/trends/dog-friendly-dating.md) - [Pop-Up Dog Parks](https://www.trendhunter.com/trends/unleashed-dog-park.md) - [Dog-Friendly Fall Lattes](https://www.trendhunter.com/trends/pumpkin-spice-latte-for-dogs.md) - [Plush Toy Hotel Campaigns](https://www.trendhunter.com/trends/goodwoof.md) - [Dog-Friendly Dining Events](https://www.trendhunter.com/trends/cesar-restaurant-weekend.md) - [Dog-Focused Food Trucks](https://www.trendhunter.com/trends/french-cuisine-for-dogs.md)