# Antioxidant-Rich Cold Teas POM Antioxidant Super Tea is Arriving in Two New Flavors This Spring By Michael Hemsworth | Published 2021-05-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pom-antioxidant-super-tea References: [csnews](https://csnews.com/pom-antioxidant-super-tea) & [pomwonderful](https://www.pomwonderful.com) The POM Antioxidant Super Tea range is being expanded by the brand to offer consumers a refreshing, flavorful way to support optimal health and wellness. The new tea flavors include the POM [Pomegranate](https://www.trendhunter.com/trends/aqua-libra-blueberry-pomegranate) Elderberry [Boost](https://www.trendhunter.com/trends/functional-elixirs) Tea and the POM Pomegranate Orange Blossom White Tea, which are made with black and white teas, respectively. The drinks each feature a blend of [antioxidant-rich ingredients](https://www.trendhunter.com/trends/very-pom-berry-smoothie) to make them a functionally flavorful way to stay hydrated. The new POM Antioxidant Super Teas are being launched with a strong digital and in-store marketing presence, and are likely to be well-received by consumers as we head into the summer months. The drinks will be instantly recognizable to consumers already familiar with the beverage line thanks to their chromatic caps. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 44% | Activity: 77% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Antioxidant-rich Cold Teas:** Expanding the range of antioxidant-rich cold teas is an innovative opportunity for brands to offer consumers a healthy and refreshing beverage option. - **Functional Flavors:** Adding functional ingredients to tea and other beverages presents a disruptive innovation opportunity for brands to cater to health-conscious consumers. - **Omnichannel Marketing:** Leveraging digital and in-store marketing channels to promote products like cold teas can be a disruptive innovation opportunity for brands to increase customer engagement and sales. ### Industries Being Reshaped - **Beverage:** The beverage industry can explore the trend of antioxidant-rich cold teas and functional flavors to provide consumers with healthy and functional beverage options. - **Retail:** The retail industry can leverage the trend of omnichannel marketing for products like cold teas to improve customer experience and increase sales both in-store and online. - **Health and Wellness:** The health and wellness industry can collaborate with beverage brands to promote the trend of antioxidant-rich cold teas with functional ingredients as a healthy and nutritious beverage option. ## Related on Trend Hunter - [Instant Summer Iced Teas](https://www.trendhunter.com/trends/hibiscus-strawberry-fruit-punch.md) - [Vitality Tea Campaigns](https://www.trendhunter.com/trends/twinings-superblends.md) - [Avocado Seed-Based Beverages](https://www.trendhunter.com/trends/avsome.md) - [Canned Purple Iced Teas](https://www.trendhunter.com/trends/purple-iced-tea.md) - [Sparkling Pomegranate Teas](https://www.trendhunter.com/trends/sparkling-white-tea-with-pomegranate-juice.md) - [Functionally-Focused Teas](https://www.trendhunter.com/trends/real-good-tea.md) - [Functional Green Tea Products](https://www.trendhunter.com/trends/super-green-teas.md) - [Summer-Ready Instant Beverages](https://www.trendhunter.com/trends/superteas-for-summer.md) - [Punch-Flavored Fizzy Teas](https://www.trendhunter.com/trends/teakoe-1.md)