# Logo-Centric Graphic Streetwear Polythene* Optics Introduced Its Latest Collection for FW18 By Amy Duong | Published 2018-12-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/polythene-optics References: [highsnobiety](https://www.highsnobiety.com/p/polythene-optics-fw18-collection-buy-online/) & [ssense](https://www.ssense.com/en-us/men/product/polythene-optics/black-short-logo-scarf/3180539?clickref=1101l5JqI7nP&utm_source=PH_1011l15080&utm_medium=affiliate&utm_content=0&utm_term=&utm_campaign) Polythene* Optics is the sister label of A-COLD-WALL* by Samuel Ross and it recently launched its [seasonal collection for Fall/Winter 2018](https://www.trendhunter.com/trends/pyra-scenic-route). The new range is comprised of [staple streetwear silhouettes](https://www.trendhunter.com/trends/blackeyepatch-winter) including socks, long-sleeve shirts and scarves -- all of which are adorned in branding details perfect for transitioning into the Fall season. The limited-edition collection sees a color palette of cream hues, navy blue and black, with some popping accents of yellow and red. Some additional details include the fringes at the ends of the scarves, knit-infused logos on the socks and nail-printed logos on the long-sleeve tees. All of the items from the latest Polythene* Optics seasonal collection are now available to shop online at [SSENSE](https://www.trendhunter.com/trends/1906r-sneaker-3). ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 26% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Logo-centric Streetwear:** Opportunity to leverage branding through visually impactful designs in streetwear - **Seasonal Collections:** Opportunity to create limited-edition items that cater to specific fashion seasons - **Online Shopping:** Opportunity to expand e-commerce presence for streetwear brands ### Sectors Adopting This - **Fashion:** Fashion brands can explore innovative approaches to streetwear design and branding - **E-commerce:** Online retailers can take advantage of the growing demand for limited-edition streetwear collections - **Textile:** Textile companies can collaborate with streetwear brands to incorporate innovative materials into their products ## Related on Trend Hunter - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Redefined Fall Everyday Uniforms](https://www.trendhunter.com/trends/observe.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Seasonal Streetwear Collections](https://www.trendhunter.com/trends/pyra-scenic-route.md) - [Graphic Sports Eyewear](https://www.trendhunter.com/trends/oakley-x-podpah.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Elevated Athleisure Pieces](https://www.trendhunter.com/trends/elevated-athleisure.md) - [Collegiate-Style Winter Scarfs](https://www.trendhunter.com/trends/acne-studios-6.md) - [Modular Fall-Ready Layered Fashion](https://www.trendhunter.com/trends/arcs-2.md)