# QR Code Packaging Experiences Polycrol Interacts with Its Consumers Through Digital Packaging By Amy Duong | Published 2019-05-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/polycrol References: [printweek.in](http://www.printweek.in/Features/polycrol-consumer-connect-with-qr-code-in-seven-days-41492) Polycrol is the liquid antacid branch of the large overarching company Piramal Enterprises and it is the dominating antacid brand in India's Eastern region. The brand decided to take a digital approach of communicating with its consumers through the incorporation of [QR codes on the packaging](https://www.trendhunter.com/trends/iqrcode). Since last year, its taken steps at blending together [traditional marketing concepts with digital opportunities](https://www.trendhunter.com/trends/no-bs-motivator-experience) in order to build a stronger connection with its consumers. The [digital campaign](https://www.trendhunter.com/trends/love-corn) is led by Debojyoti Srimani, Piramal Enterprises' marketing manager and he states, "We wanted to position Polycrol differently. The idea was to portray Polycrol as a companion that allows the consumer to be a foodie. Therefore, during the Durga Puja, the entire thought was about celebrating food along with Polycrol. At the core of the campaign was the idea of consumer connect." It was driven with the goal of creating a high level of visibility during the five days of the festival. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 79% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Blending Traditional Marketing with Digital Opportunities:** Opportunities exist for companies to merge traditional marketing concepts with digital innovations to enhance consumer connections. - **Incorporation of QR Codes on Packaging:** QR codes on product packaging provide a digital approach for companies to engage and communicate with consumers. - **Creating High Visibility During Festivals:** Brands can leverage festivals as an opportunity to increase visibility and connect with consumers through creative marketing campaigns. ### Where This Applies - **Antacid:** Antacid brands can utilize digital packaging experiences to differentiate themselves and enhance the consumer experience. - **Food and Beverage:** Food and beverage companies can leverage QR codes on packaging to provide additional information, recipes, and promotions to consumers. - **Marketing and Advertising:** Marketing and advertising agencies have the potential to create innovative campaigns that incorporate digital elements during festivals, maximizing brand visibility. ## Related on Trend Hunter - [Connected Packaging Updates](https://www.trendhunter.com/trends/tetra-pak-3.md) - [Interactive Juice Packaging](https://www.trendhunter.com/trends/gulf-union-foods.md) - [Interactive Juice Boxes](https://www.trendhunter.com/trends/mega-back-to-school.md) - [Interactive Packaging Content](https://www.trendhunter.com/trends/smartlinks.md) - [Digital Product Story Brochures](https://www.trendhunter.com/trends/malmgard-castle.md) - [Universal Connected Packaging](https://www.trendhunter.com/trends/tetra-pak-iberia.md) - [Digital CPG Catalogues](https://www.trendhunter.com/trends/havens-kitchen.md) - [AR Yogurt Packaging](https://www.trendhunter.com/trends/interactive-yogurt-packaging.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md)