# Spill-Shaped Drain Ads The Poly Brite Campaign is Creatively Simple and To-The-Point By Meghan Young | Published 2012-06-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/poly-brite-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/06/poly-brite-vase-tea/) & [ogilvy](http://www.ogilvy.com/) The Poly Brite campaign cleverly admits to an accidental spill but then turns it on its head by not showing the liquid on the ground but a spill-shaped drain instead. By doing so, it communicates that the water, tea and whatever is commonly or not-so-commonly spilled will appear as though it simply drained through the floor with the help of this product. Conceived and created by the [Ogilvy & Mather](https://www.trendhunter.com/trends/hiders-keepers) ad agency based in Bangkok, Thailand, the Poly Brite campaign is simple and direct with a creative twist. There have been a slew of ways to portray the easy and convenient clean up of a spill, but this imagery is a refreshing change. It was photographed and retouched by Surachai Puthikulangkura and Surachai Puthikulangkura. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 13% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Spill-shaped Drain Advertising:** The trend of using spill-shaped drains in advertising campaigns presents an opportunity for brands to creatively communicate the effectiveness of their spill clean-up products. - **Creative Hacks in Advertisement:** The trend of using creative twists in advertising campaigns, like the Poly Brite campaign, offers businesses an opportunity to engage consumers with unexpected and memorable visuals. - **Visual Representation of Product Benefits:** The trend of visually representing product benefits, such as showcasing spill-shaped drains instead of spilled liquids, enables brands to communicate functionality and ease of use in a unique and attention-grabbing way. ### Who This Affects Most - **Advertising:** The advertising industry has an opportunity to embrace the trend of using spill-shaped drains as a creative and innovative way to promote cleaning products and solutions. - **Consumer Goods:** The consumer goods industry can leverage the trend of creative hacks in advertisements to enhance brand awareness and encourage consumer engagement with their products. - **Home Improvement:** The home improvement industry can explore the trend of visually representing product benefits to effectively showcase the functionality and convenience of their spill clean-up solutions. ## Related on Trend Hunter - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Anti-Water Waste Cleaning Campaigns](https://www.trendhunter.com/trends/waste-no-space-campaign.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md)