# Sports Car Office Chairs The Ferrari Design Team Created the New Poltrona Frau Office Chair By Joey Haar | Published 2017-05-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/poltrona-frau References: [dezeen](https://www.dezeen.com/2017/05/01/ferrari-cockpit-office-chair-poltrona-frau-milan-design-week/) & [poltronafrau](https://www.poltronafrau.com/en/catalogue/collection/cockpit) Discussions around sports car tend to center around their more extreme aspects — horsepower, 0 to 60 times, handling, etc. — but [Poltrona Frau's](https://www.trendhunter.com/trends/collezione-la-selle) new office chair takes direct inspiration from a less glitzy aspect of high-performance vehicles: the seats. The Italian brand's 'Cockpit' chairs were created in partnership with the [Ferrari](https://www.trendhunter.com/trends/prova-mo53-lounge) design team, and they indeed have the aggressive, ruthlessly efficient look that has made the automaker a household name. Poltrona Frau's Cockpit chair comes in two styles: the 'President' offers a high backrest, while the 'Executive' has lower back support. In either case, the chairs feature a segmented, scooped design that instantly reminds one of the bucket chairs that are an essential aspect of race cars. The chairs are also emblazoned with Ferrari branding to emphasize that point. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 94% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### Why This Trend Is Growing - **Sporty Office Chairs:** The success of Poltrona Frau's Cockpit office chair collaboration with Ferrari design team could inspire other designers to create sporty office chairs. - **Automotive-inspired Office Furniture:** Poltrona Frau's Cockpit office chair collaboration with Ferrari design team could pave the way for further innovation in automotive-inspired office furniture and decor. - **Branded Office Furniture:** Branding has an important position in the office furniture industry, taking inspiration from Ferrari, other companies could use brand tie-ups to create more branded office furniture products. ### Industries Being Reshaped - **Office Furniture:** Collaborations between furniture and automotive brands such as Poltrona Frau and Ferrari could lead to an ongoing trend of designing office furniture with an automotive twist. - **Automotive:** Automotive brands such as Ferrari have the opportunity to expand their product line into the office furniture market through collaborations like Poltrona Frau's Cockpit chair. - **Marketing and Advertising:** Marketing and Advertising industries through branding have the potential to synergize with the furniture industry more, setting a new precedence for the proliferation of specialty items. ## Related on Trend Hunter - [Supercar-Inspired Lounge Chairs](https://www.trendhunter.com/trends/prova-mo53-lounge.md) - [Luxe Car-Collaborative Gaming Chairs](https://www.trendhunter.com/trends/the-pinnacle.md) - [Premium Ergonomic Gaming Chairs](https://www.trendhunter.com/trends/recaro.md) - [Carbon Fiber Gaming Seats](https://www.trendhunter.com/trends/mclaren-monocell-edition.md) - [Automotive-Themed Gaming Chairs](https://www.trendhunter.com/trends/hotrod-gaming-chair.md) - [Ergonomic Luxe Comfortable Chairs](https://www.trendhunter.com/trends/lounge-chair-1.md) - [Collaboration Racing Gaming Chairs](https://www.trendhunter.com/trends/secretlab-titan-evo-mclaren-edition.md) - [Luxury Automotive Brand Chairs](https://www.trendhunter.com/trends/aston-martin-v244-lounge-chair.md) - [Collaborative Racing Chairs](https://www.trendhunter.com/trends/enki-pro-automobili-lamborghini.md)