# Mobster Flatbread Marketing This Polpettas Mafia Campaign Feeds Hardcore Hunger By Amelia Roblin | Published 2011-08-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/polpettas-mafia-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/polpettas_pizzas_and_italian_food_mafia_2) & [getz.br](http://getz.com.br/2011/) This pair of prints promotes a [traditional Italian dish](https://www.trendhunter.com/trends/crosta-mollica-products) with a notoriously Italian consortium, appealing to a consumer base that's less interested in wholesome advertising. This Polpettas Mafia campaign captures two animated scenes in which a group of mobsters go about their bloody business, each with [a slice of pizza](https://www.trendhunter.com/trends/marcos-pizzas) in one hand. The Getz agency of Curitiba, Brazil, attached the [tagline](https://www.trendhunter.com/trends/national-advertising-campaign), "Place your order. Even if it's the last one," ironically to add a little humor. In the first ad, a poor victim finds himself suspended from the ceiling in a bind of tightly wound rope, while in the second, a handcuffed fellow prepares to be pushed into rough water. In both cases, the Polpettas Mafia campaign serves dinner to the casualties, despite their certain fates. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 22% | Activity: 6% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Dark Humor Advertising:** Opportunity to use dark and ironic humor in advertising campaigns to appeal to a specific consumer base. - **Animated Marketing:** Opportunity to use animated scenes in marketing materials to capture attention and engage consumers. - **Controversial Marketing:** Opportunity to create controversial campaigns that stand out from the competition and generate buzz. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage companies to take a creative and unconventional approach to their marketing strategies. - **Advertising and Marketing:** Opportunity for advertising and marketing agencies to explore alternative and provocative advertising techniques. - **Graphic Design:** Opportunity for graphic designers to use bold and unconventional visuals in their creative campaigns. ## Related on Trend Hunter - [Deceptive Pizza Campaigns](https://www.trendhunter.com/trends/pizza-hut-frozen-pizza.md) - [Pizza Craving Campaigns](https://www.trendhunter.com/trends/emergency-pizza.md) - [After-Dark Pizza Ads](https://www.trendhunter.com/trends/market-street-halloween-pizza.md) - [Frozen Pizza-Centered Campaigns](https://www.trendhunter.com/trends/frozen-pizza-publicist.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [TV Game-Inspired Pizza Campaigns](https://www.trendhunter.com/trends/emergency-pizza-campaign.md) - [Empowering Self-Care Pizza Ads](https://www.trendhunter.com/trends/food-women-selfcare-pizza.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [Pepperoni-Protecting Insurance Promotions](https://www.trendhunter.com/trends/pepperoni-insurance.md)