# Iconic Athleticwear Revival Ads The LACOSTE Polo of the Future Campaign Celebrates 80 Years By Jana Pijak | Published 2012-12-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/polo-of-the-future References: [fuckingyoung.es](http://fuckingyoung.es/lacoste-polo-of-the-future-12-12-12/) & [lacoste-future](http://www.lacoste-future.com/en/) In celebration of it 80th anniversary, legendary sportswear label [LACOSTE](https://www.trendhunter.com/trends/novak-djokovic) has launched is Polo of the Future ad campaign which reinvents founder Rene Lacoste's [iconic polo design](https://www.trendhunter.com/trends/radmor-golf). Named the L.12.12., Rene's iconic shirt was first sold in the 1930s and continues to be a staple of sportswear today. Whether worn for comfort or to make an athletic-inspired fashion statements, the L.12.12. polo is a garment synonymous with the French label. While L stands for LACOSTE, the number one represents the shirt's cotton materiality while the two and 12 stand for the top's short sleeve length and primary number of prototypes made before its release. Released on 12/12/12, the Lacoste Polo of the Future ad campaign celebrates eighty years of the iconic label's most popular creation. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 25% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Revival Ads:** Opportunity for brands to revive iconic products or campaigns from the past and give them a modern twist. - **Athleticwear Reinvention:** Potential for sportswear companies to reinvent their classic designs to appeal to the modern consumer. - **Iconic Fashion Staples:** Growing demand for timeless and iconic fashion pieces that transcend trends and generations. ### Where This Applies - **Sportswear:** Disruptive innovation opportunity for sportswear brands to reimagine and modernize their classic designs. - **Fashion:** Opportunity for the fashion industry to capitalize on the revival of iconic fashion pieces and create innovative marketing campaigns around them. - **Advertising:** Disruption potential in the advertising industry to create campaigns that revive and celebrate iconic products and brands. ## Related on Trend Hunter - [Reimagined Legacy Fashion Logos](https://www.trendhunter.com/trends/novak-djokovic.md) - [Heritage Tennis Runways](https://www.trendhunter.com/trends/heritage-tennis-runways.md) - [Performance-Ready Stylish Tennis Capsules](https://www.trendhunter.com/trends/lineshot.md) - [Locker Room-Inspired Apparel Collections](https://www.trendhunter.com/trends/the-locker-room.md) - [Modern Sport-Inspired Apparel](https://www.trendhunter.com/trends/winter-wardrobing.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Tennis-Forward Pop-Ups](https://www.trendhunter.com/trends/lacostes-activations.md) - [Porcelain-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/lacoste-x-clot.md) - [Neutral Collaborative Streetwear Series](https://www.trendhunter.com/trends/lacoste-and-highsnobiety.md)