# Horror-Themed Graphic Streetwear JohnUNDERCOVER's Polo Bear Series Takes a Scary Graphic Angle By Amy Duong | Published 2019-09-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/polo-bear-series References: [hypebeast](https://hypebeast.com/2019/8/johnundercover-polo-bear-parody-tees-hats-fall-winter-2019) & [zozo.jp](https://zozo.jp/brand/johnundercover/) Jun Takahashi's UNDERCOVER's menswear diffusion label JohnUNDERCOVER launches its special Polo Bear series for the season. The capsule tweaks some classic designs from an angle that explores horror thees as the dapper Polo Bear is transformed into a more rugged version of himself. For example, one of the tees feature "JOHN" branding accompanied by a punk-informed bear figure that is holding a brain dripping with blood under his left arm. Star Wars also serves as an inspiration on one of the graphics as there is a Jawa-like character adorning the robes holding a Bear head that has been severed under his arm. Additional details of the capsule include colorful pocket tees, raw hemming on the sleeves and bottoms for a slightly deconstructed rugged look, and branded caps that round out the range. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 94% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What Makes This Trend Stand Out - **Horror-themed Streetwear:** Opportunity to innovate by incorporating horror themes into streetwear fashion. - **Graphic Streetwear:** Opportunity to innovate by exploring the graphic design elements of streetwear fashion. - **Dapper to Rugged Transformation:** Opportunity to innovate by transforming traditionally classy fashion into a more rugged, edgy style. ### Sectors Adopting This - **Fashion:** Opportunity for fashion designers to create unique and edgy streetwear designs. - **Graphic Design:** Opportunity to bring graphic design elements into the fashion industry to create unique and innovative designs. - **Marketing and Advertising:** Opportunity for marketing and advertising firms to target niche audiences through the use of horror and edgy themes in fashion campaigns. ## Related on Trend Hunter - [Villain-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/saint-mxxxxxx.md) - [Halloween Streetwear Capsule](https://www.trendhunter.com/trends/no-more-sleep.md) - [Adorable Monster-Inspired Graphic Tees](https://www.trendhunter.com/trends/the-monsters.md) - [Film-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/one-on-one-collection.md) - [Blazer-Adorned Bear Figures](https://www.trendhunter.com/trends/blazeradorned-bear-figure.md) - [Bold Anime-Inspired Streetwear](https://www.trendhunter.com/trends/geeks-rule-hellsing.md) - [Horror Manga-Inspired Graphic Tees](https://www.trendhunter.com/trends/uniqlo-and-junji-ito.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Playful Character Graphic Apparel](https://www.trendhunter.com/trends/monsters-collection.md)