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# Unisex Polished Steel Sunglasses
A BETTER FEELING Drops the POLLUX Model with Charitable Purposes

By Amy Duong | Published 2020-04-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/pollux
References: [hypebeast](https://hypebeast.com/2020/4/a-better-feeling-pollux-unisex-sunglasses-release-date-first-look) & [abetterfeeling](https://www.abetterfeeling.com/)

Eyewear brand A BETTER FEELING prepares for the sunny seasons among us with the newest silhouette -- the POLLUX sunglasses. The unisex design takes a contemporary design language for the season and follows up on the label's ongoing charitable initiative in light of the COVID-19 outbreak, where the brand donated 500 pairs of medical goggles.

The POLLUX sunglasses are a perfect blend of traditional and modern design. It is constructed from [polished stainless steel materials](https://www.trendhunter.com/trends/plantaris-ti) to give it an industrial aesthetics. The shape adds a touch of retro elements and with the steel incorporation, the glasses look like it boasts a [metal finish](https://www.trendhunter.com/trends/rayban-optics-ctx-collection). The edges are squared off and the lens are black coated with AR for full protection from UV rays.

Image Credit: A BETTER FEELING

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 30% | Activity: 8% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What's Driving This Trend

- **Unisex Sunglasses:** Opportunity for brands to create inclusive and versatile eyewear options that cater to all genders.
- **Charitable Initiatives:** Potential for businesses to integrate social responsibility into their brand identity and support causes during global crises like COVID-19.
- **Industrial Aesthetics:** Room for innovative designs that incorporate polished stainless steel materials to give products a sleek and modern look.

### Who This Affects Most

- **Eyewear:** Scope for eyewear brands to explore unisex designs that resonate with diverse consumer preferences and styles.
- **Fashion:** Opportunity for fashion brands to align their products with charitable initiatives to enhance brand image and connect with socially conscious consumers.
- **Manufacturing:** Potential for manufacturers to experiment with materials like polished stainless steel to create visually appealing and durable products across various industries.

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