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# Gratitude-Inducing Photojournalism
Images of Heavy Pollution Evoke Appreciation for Cleanliness

By Bianca | Published 2009-05-22 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/pollution-photojournalism
References: [gigapica.geenstijl.nl](http://gigapica.geenstijl.nl/2009/05/mooi_milieu.html)

If you didn’t think you could be moved be garbage, you need to take a look at these astounding images of [extreme litter around the world](https://www.trendhunter.com/trends/clean-something-for-nothing). While the colors are beautiful, vivid and make for wonderful visual stimulation, the sad reality of life they capture is truly heart breaking.

Featured in the gallery here are images of children swimming in very heavily polluted garbage, floating between garbage, [giant heaps of plastic bottles](https://www.trendhunter.com/trends/comprehensive-recycling), PLA soldiers removing [algae from a beach](https://www.trendhunter.com/trends/tidal-stories) in Qingdao, China, homes along a polluted creak in Manila, Philippines among other shocking visuals.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 89% | Activity: 48% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### Why This Trend Is Growing

- **Pollution Photojournalism:** The trend of using powerful visual images to raise awareness about the dangers of pollution presents opportunities for businesses and organizations to get involved in environmental activism and sustainable practices.
- **Gratitude Campaigns:** A trend of campaigns or initiatives that encourage people to express gratitude for clean environments, products or services presents disruptive innovation opportunities for companies taking an active role in sustainability through pollution reduction measures or eco-friendly product development.
- **Public-private Partnerships for Pollution Management:** As the impact and awareness of pollution continues to grow, there is an opportunity for public and private sector partnerships to collaborate on solutions for pollution reduction and management.

### Industries Being Reshaped

- **Environmental Advocacy and Consulting:** The trend of pollution photojournalism and public awareness campaigns creates opportunities for environmental advocacy groups and consulting firms to leverage their expertise and collaborate with businesses and local governments on pollution reduction efforts.
- **Eco-friendly Products:** As consumers become more aware of the impact of pollution, there is an opportunity for companies to develop eco-friendly products that help reduce waste and harmful emissions.
- **Sustainable Tourism:** The trend of gratitude campaigns and pollution photojournalism presents opportunities for companies in the tourism industry to shift towards sustainable tourism practices that reduce environmental impact and increase appreciation for clean environments.

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