# Polluted Beach Pin-Ups The Surfrider Foundation's New Calendar Isn't Your Typical Swim Shoot By Michael Hines | Published 2010-07-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/polluted-beach-pin-ups References: [buzzfeed](http://www.buzzfeed.com/mathieus/polluted-beaches-pin-ups-8q4) & [surfrider.org](http://www.surfrider.org/) The [Surfrider Foundation's](https://www.trendhunter.com/trends/surfrider-foundation-1) new calendar of polluted beach pin-ups is one of the most effective [ocean pollution ads](https://www.trendhunter.com/trends/kiehls-response) that I have ever seen. This calendar features beautiful women on highly-polluted beaches. It's a far cry from the Sports Illustrated Swimsuit Edition. The beaches are filthy and the women are beautiful in this calendar of polluted beach pin-ups. Hopefully men and women take notice of this calendar and use it as a wake-up call to keep our oceans clean. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Ocean Pollution Awareness:** The use of unconventional imagery to raise awareness of ocean pollution presents an opportunity for companies to create disruptive marketing campaigns. - **Eco-friendly Tourism:** The promotion of eco-friendly tourism presents an opportunity for companies to differentiate their offerings and appeal to environmentally conscious travelers. - **Sustainable Beach Cleanup Initiatives:** The need for sustainable solutions to ocean pollution presents an opportunity for companies to innovate and develop new technologies for effective beach cleanup initiatives. ### Where This Applies - **Environmental Non-profits:** Non-profit organizations focusing on environmental causes, like the Surfrider Foundation, can leverage unconventional approaches to create impactful campaigns that raise awareness and drive donations. - **Tourism and Hospitality:** Hotels, resorts, and tourism organizations can promote sustainable beach cleanup initiatives and eco-friendly tourism options to differentiate themselves and appeal to environmentally conscious travelers. - **Technology and Waste Management:** Companies in the waste management and technological industries can create innovative solutions for sustainable beach cleanup initiatives that can be used by non-profits and tourism businesses to reduce ocean pollution. ## Related on Trend Hunter - [Ocean Purity Petitons](https://www.trendhunter.com/trends/the-dirty-protest.md) - [Charity Firefighter Calendars](https://www.trendhunter.com/trends/2026-australian-firefighters.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Sustainable High-End Swimwear Brands](https://www.trendhunter.com/trends/aventura-swimwear.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Climate-Positive Outdoor Apparel](https://www.trendhunter.com/trends/askov-finlayson-1.md) - [Ocean Plastic Watch Collaborations](https://www.trendhunter.com/trends/surfrider-foundation-1.md) - [Coordinated Coastal Swimwear](https://www.trendhunter.com/trends/salty-mermaid.md)