# Environmental Skincare Masks Kiehl's 'Pollutant Defending Masque' Removes Absorbed Impurities By Laura McQuarrie | Published 2017-01-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pollutant-defending-masque References: [kiehls](http://www.kiehls.ca/en/skin-care/category/masques/cilantro-orange-extract-pollutant-defending-masque-3605971023736.html) & [fashionista](http://fashionista.com/2016/04/anti-pollution-skin-care) The 'Cilantro & Orange Extract Pollutant Defending Masque' from [Kiehl's](https://www.trendhunter.com/trends/acne-treating-cleansing-paste) is one of several new personal care products that's been released with a focus on addressing the effects of poor environmental conditions on one's skin. In a study conducted by the brand, the product was found to be effective at removing 84% of micro-particles, "and 76% of users showed an inhibition of cigarette smoke pollution and UVA-induced oxidation." For use, the brand recommends using the mask about three times a week as part of one's nightly skincare routine. It only needs to be applied to a clean face for about five minutes before the majority of it can be wiped away, with just a thin, protective layer left behind to hydrate and protect skin overnight. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 36% | Activity: 33% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Environmental Skincare:** Innovative skincare products that focus on addressing the effects of poor environmental conditions on one's skin. - **Pollution Defending Masques:** Face masks that are effective at removing micro-particles and defending against environmental pollutants. - **UV Protection:** Skincare products formulated to protect against UVA-induced oxidation and photo-damage. ### Who This Affects Most - **Personal Care:** Innovative skincare products, such as Kiehl's pollutant defending masque, that target environmental factors affecting skin. - **Beauty:** Trend in innovative skincare products that provide protection against environmental pollution and UV exposure. - **Wellness:** Trend in skincare products that focus on the importance of environmental factors in the health and appearance of skin. ## Related on Trend Hunter - [Shielding Anti-Pollution Serums](https://www.trendhunter.com/trends/anti-pollution-serum.md) - [Patented Anti-Pollution Skincare](https://www.trendhunter.com/trends/pollution-defense-cream.md) - [Biotech Beauty Products](https://www.trendhunter.com/trends/city-cleanse-duo.md) - [Milky Pollution-Resisting Lotions](https://www.trendhunter.com/trends/japanese-drugstore-brand.md) - [Anti-Pollution Luxury Skincare](https://www.trendhunter.com/trends/the-concentrate.md) - [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md) - [Mushroom-Infused Skincare Masks](https://www.trendhunter.com/trends/milky-mushroom-ultra-hydration-mask.md) - [Shielding Urban Skincare](https://www.trendhunter.com/trends/urban-kind.md) - [Acne-Treating Cleansing Pastes](https://www.trendhunter.com/trends/acne-treating-cleansing-paste.md)