# Industrial Ice Cream Shops Polka Gelato by Vonsung Features a Cool Concrete Design By Jana Pijak | Published 2012-04-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/polka-gelato-by-vonsung References: [frameweb](http://www.frameweb.com/news/polka-gelato) & [vonsung](http://www.vonsung.com/default.aspx?page=POLKA) The [Polka Gelato Shop](https://www.trendhunter.com/trends/where-the-polka-dots-roam) by Vonsung is as chilly as the product it is selling. Challenging traditional ice cream shop designs, this space trades in bright colors for concrete-clad walls. Looking stark and streamlined, this captivating interior stays true to Polka Gelato's simplistic branding. Created by the London-based design studio, this [minimalist space](https://www.trendhunter.com/trends/occhiolino) contrasts its surrounding historic neighbourhood, with its only pops of color coming from the [ice cream itself](https://www.trendhunter.com/trends/sabai-creamery). Designer Joseph Sung explains Vonsung studio's attempt to create a modern design that corresponds with its location without clashing with it. With colorful gelato as the space's vibrant focal point, the Polka Gelato Shop by Vonsung features the use of a single continuous color throughout the space. Displaying a raw aesthetic, the space is reminiscent of Italy's cobble stone streets. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 69% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Ice Cream Shop Designs:** Opportunity for ice cream shops to differentiate themselves by embracing minimalist design aesthetics and utilizing simple branding. - **Industrial-inspired Interiors:** Potential for businesses to incorporate industrial elements into their interior designs, creating a unique and visually captivating atmosphere. - **Location-adaptive Design:** Demand for designs that harmonize with the surrounding environment while still maintaining a distinct and modern appeal. ### Sectors Adopting This - **Ice Cream Retail:** Disruptive innovation opportunity: leveraging minimalist design and branding to create a unique and memorable ice cream shop experience. - **Interior Design:** Disruptive innovation opportunity: integrating industrial-inspired elements into interior designs to create visually captivating and immersive spaces. - **Architecture:** Disruptive innovation opportunity: developing location-adaptive designs that seamlessly blend with the surrounding environment while incorporating modern aesthetics. ## Related on Trend Hunter - [Gelato-Inspired Lamp Designs](https://www.trendhunter.com/trends/gelato-lamp.md) - [Novelty Gelato Pops](https://www.trendhunter.com/trends/gelato-pop.md) - [Monochromatic Mystery Gelatos](https://www.trendhunter.com/trends/greyscale-gelato.md) - [Ice Cream-Resembling Lamps](https://www.trendhunter.com/trends/soft-serve-lamp.md) - [Revamped Ice Cream Shops](https://www.trendhunter.com/trends/thats-dazs.md) - [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md) - [Jet Black Dessert Concept](https://www.trendhunter.com/trends/opaque-2.md) - [Jet-Black Ice Creams](https://www.trendhunter.com/trends/opaque.md) - [Sensory Recalibration Desserts](https://www.trendhunter.com/trends/opaque-ice-cream.md)