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# Pimped-Out Polka Dot Robes
Daiki Suzuki and Mark McNairy Bring Spots to Men's Leisure Wear

By Jason Soy | Published 2011-05-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/polka-dot-robes
References: [complex](http://www.complex.com/style/2011/05/mark-mcnairy-x-engineered-garments-polka-dot-robe) & [nepenthesnewyork.blogspot](http://nepenthesnewyork.blogspot.com/2011/05/seeing-spots.html)

There’s nothing that exudes confidence like a man wearing a polka dot robe. Designer Daiki Suzuki of Engineered Garments and Mark McNairy of Woolrich Woolen Mills both know this and are introducing a line of polka dot robes to be sold at McNairy’s New York pop-up shop, Nepenthes.

There’s definitely a low-key yet sophisticated appeal to these robes. It may be completely ironic, but wearing these robes requires a certain level of self-assurance, which is probably why Suzuki and McNairy decided to model these polka dot robes themselves. The robes come in three varieties: red, chambray and denim.

Those interested in decking themselves out in these polka-dotted garbs should do so now while McNairy’s Nepenthes is taking phone orders and offering free shipping.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 10% | Activity: 9% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What Makes This Trend Stand Out

- **Polka Dot Fashion Trend:** The popularity of polka dot designs can be leveraged by fashion companies to create new product lines or update existing ones with modernized prints.
- **Men's Leisurewear Trend:** The increasing demand of men's leisurewear presents an opportunity for designers to create comfortable yet stylish clothing suitable for various occasions.
- **Self-assurance Marketing Trend:** Designers and marketers can incorporate messaging that promotes self-assurance and confidence, appealing to customers who value individuality and personal expression.

### Sectors Adopting This

- **Fashion Industry:** Fashion companies can capitalize on the polka dot trend and the rise of men's leisurewear by incorporating these designs into their collections.
- **Retail Industry:** Retailers can strategically market relaxed and versatile clothing items, such as these polka dot robes, to appeal to customers seeking comfortable yet fashionable options for their everyday activities.
- **Marketing Industry:** Marketers can leverage the appeal of self-assurance and individuality to promote products and services, particularly to younger generations that place importance on personal expression and unique experiences.

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