# Symbolic Polka Dot Packaging This Polka Dot Packaging Abstracts Wine-Soaked Fruit By Laura McQuarrie | Published 2013-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/polka-dot-packaging References: [thedieline](http://www.thedieline.com/blog/2013/6/4/sangria-lolea.html) & [sangrialolea](http://sangrialolea.com/content.php) Sangria Lolea's polka dot packaging abstracts the wine-soaked fruit that would float in its drinks. Although quite stylish on its own, the yellow and red polka dots are meant to represent lemons and strawberries. This interpretation could have been very literal but this design manages to tell the product's story in a subtle way. The beautiful bottles are paired with a [script font](https://www.trendhunter.com/trends/beverage-packaging-design) that adds even more chicness to the design. This fashionable pattern is appealing to female consumers, as well as being subliminally informative. Lolea's [limited-edition bottles](https://www.trendhunter.com/trends/disaronno-limited-edition-bottles) are made by a group of friends who only make [small batches of sangria](https://www.trendhunter.com/trends/daughters-of-the-vine) each year. Sangria Lolea is the perfect way to share quality wine, natural ingredients and good design with friends. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 34% | Activity: 31% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Abstracted Packaging:** Abstracting the visual representation of the product through packaging design offers disruptive innovation opportunities in creating unique and eye-catching branding. - **Subliminal Informative Design:** Using subtle design elements to convey information can create a deeper connection with consumers and provide disruptive innovation opportunities in packaging and visual communication. - **Limited-edition Small Batch Products:** Creating limited-edition products made in small batches can appeal to consumers looking for exclusive and unique experiences, providing disruptive innovation opportunities in the food and beverage industry. ### Industries Being Reshaped - **Packaging:** The packaging industry can explore disruptive innovation opportunities by incorporating abstracted designs that capture the essence of the product. - **Visual Communication:** The visual communication industry can leverage subliminal informative design to enhance brand messaging and create memorable experiences for consumers. - **Food and Beverage:** The food and beverage industry can embrace the concept of limited-edition small batch products to cater to the growing demand for exclusive and artisanal offerings. ## Related on Trend Hunter - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Rum-Based Cream Liqueur Packaging](https://www.trendhunter.com/trends/rumbased-cream-liqueur.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Provocative Can Designs](https://www.trendhunter.com/trends/provocative-can-design.md) - [Personalized Non-Alcoholic Beverages](https://www.trendhunter.com/trends/le-fizz-by-ghia.md) - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md)