# Polka Dot Babydolls New From Victoria's Secret By Fashion Spy | Published 2006-09-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/polka-dot-babydolls-new-from-victorias-secret References: [outblush](http://www.outblush.com/women/fashion/lingerie-sleepwear/victorias-secret-polka-dot-babydoll-chemise-006237.php) & [www2.victoriassecret](http://www2.victoriassecret.com/commerce/application/prodDisplay/?namespace=productDisplay&origin=onlineProductDisplay.jsp&event=display&prnbr=XD-199757) Polka dots are hot right now, and the new Polka Dot Babydoll from [Victoria's Secret](https://www.trendhunter.com/trends/victorias-secret-1) proves it, "A darling print that charms in the bedroom, and beyond. Triangle cups. Side slits. Charms on straps. Matching silk panty." **Implications** - The recent popularity of polka dots is a result of the [retro revival wave](https://www.trendhunter.com/trends/sleep-sets) that has hit the design industry quite hard in the last few years. Though the same era is rarely depicted more than once when retro revival occurs, the reemergence of past styles persists. This is because consumers enjoy an element of nostalgia in everyday life, as it provides as escape from the chaos of daily life. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 85% | Activity: 65% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Retro Revival:** Expanding on the popularity of polka dots, businesses can capitalize on the consumer desire for nostalgia by reviving other retro styles and designs. - **Printed Lingerie:** The trend of polka dots in lingerie opens up opportunities for businesses to explore other printed patterns in underwear and sleepwear. - **Charming Details:** The use of charms and decorative elements on lingerie straps presents an opportunity for businesses to create unique and personalized designs. ### Who This Affects Most - **Fashion:** The fashion industry can embrace the trend of polka dots and incorporate it into clothing, accessories, and even footwear. - **Home Decor:** Home decor businesses can tap into the polka dot trend by creating bedding, curtains, and other household items featuring polka dot patterns. - **Cosmetics:** Cosmetics brands can develop polka dot-inspired packaging and makeup products, capitalizing on the trend's popularity in the beauty industry. ## Related on Trend Hunter - [Delicate Strawberry Print Bikinis](https://www.trendhunter.com/trends/pink-by-frankies-bikinis.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Silver Polka Dot Shoes](https://www.trendhunter.com/trends/papergirl-paris-and-beams.md) - [Reimagined Doll-Inspired Capsules](https://www.trendhunter.com/trends/polly-pocket-x-cider-collection.md) - [Vintage Floral Bedding](https://www.trendhunter.com/trends/pottery-barn-kids-1.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Romantic Satin Blouses](https://www.trendhunter.com/trends/honeys-opaline-blouse.md)