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# Political Fashion Statement
Michelle Obama's "The View" Dress Hot Seller

By Going Like Sixty | Published 2008-06-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/political-fashion-statement-michelle-obamas-the-view-dress-hot-seller
References: [latimesblogs.latimes](http://latimesblogs.latimes.com/thedishrag/2008/06/what-do-us-wome.html)

Ms. Obama's appearance on The View set of a fashion rush to the store, called '[White House](https://www.trendhunter.com/trends/white-rain-plus)|Black Market' (can there be a worse place for her shop because of the name?) Her [breezy little dress](https://www.trendhunter.com/trends/low-back-shift-dress) apparently struck a nerve with Michelle wannabes because stores were selling out within hours.

Since Obama is tall, thin, and elegant, the fashion world may be holding it's breath that she will become first lady and bring back some style to the White House. She even wears her hair in a flip like Jackie Kennedy did!

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 78% | Activity: 91% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Political Fashion:** The trend of fashion becoming a political statement and symbol.
- **Celebrity Endorsement:** The trend of celebrities' fashion choices influencing consumer behavior.
- **Retro Style:** The trend of fashion styles from previous decades being revived and gaining popularity.

### Sectors Adopting This

- **Fashion Retail:** The fashion retail industry can capitalize on the sudden demand for particular styles due to celebrity endorsements.
- **Manufacturing:** The manufacturing industry can utilize retro fashion styles to create innovative designs that are both modern and nostalgic.
- **Marketing and Advertising:** The marketing and advertising industry can leverage political fashion as a way to appeal to socially aware consumers and make political statements.

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