# Ikea Rental Bikes Brand Colors and Trailer Included By Going Like Sixty | Published 2008-07-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/polishing-brand-with-greenness-ikea-loans-bikes-with-trailers References: [treehugger](http://www.treehugger.com/files/2008/06/bike-fleet-to-bring-home-ikea-flatpacks.php) & [ikea](http://www.ikea.com/) [Ikea](https://www.trendhunter.com/trends/buy-back-and-resell) is going green in Denmark with a new program that loans [bikes with trailers](https://www.trendhunter.com/trends/iwoody-bicycle-caravan) to customers to take home their purchases. The bikes are built in the classic Ikea design and sturdy enough to handle a good load. There's no charge, but the store requires a small deposit. After Ikea discovered that 20% of their customers rode a bike to the store -- even though most live outside the city center -- they were inspired to try the program. Of course, the [bright blue and gold](https://www.trendhunter.com/trends/ikea-brighton) brands the bikes as Ikea, even if the logo is obscured. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 54% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Rental Bikes:** Developing rental bike programs can provide an opportunity for businesses to offer convenience and sustainability to customers. - **Sustainable Transportation:** Adopting sustainable transportation options, such as bike loans, can help companies reduce their carbon footprint and appeal to eco-conscious consumers. - **Brand Integration:** Integrating brand elements, like colors and logos, into rental programs can enhance brand recognition and create a unique customer experience. ### Sectors Adopting This - **Home Furnishings:** Implementing rental bike programs in the home furnishings industry can provide customers with a convenient way to transport large purchases and differentiate brands. - **Retail:** Incorporating rental bike programs into the retail industry can attract eco-conscious consumers and promote sustainable transportation options. - **Urban Mobility:** Developing rental bike programs falls within the urban mobility industry, presenting opportunities for businesses to innovate and improve transportation options in cities. ## Related on Trend Hunter - [Circular Furniture Initiatives](https://www.trendhunter.com/trends/buy-back-and-resell.md) - [Sleek Bicycle Store Designs](https://www.trendhunter.com/trends/bicycle-store.md) - [Camping-Ready Electric Bikes](https://www.trendhunter.com/trends/iedex.md) - [Accessible Home Improvement Services](https://www.trendhunter.com/trends/accessible-home-improvement.md) - [Reusable Bag Pop-Up Shops](https://www.trendhunter.com/trends/ikea-hus-of-frakta.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Retailer-Backed Reseller Platforms](https://www.trendhunter.com/trends/ikea-preowned.md) - [Modular Cargo-Ready Bike Designs](https://www.trendhunter.com/trends/cargorida.md) - [Bag-Inspired Large-Scale Installations](https://www.trendhunter.com/trends/frakta-bag.md)