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# Anti-Tan Photography
'Porcelain' by Polina Vinogradova Showcases Pale Skin & All-White Fashion

By Marissa Brassfield | Published 2010-04-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/polina-vinogradova
References: [behance.net](http://www.behance.net/Gallery/Porcelain/481364) & [misspopo](http://www.misspopo.com/)

Not everyone has the ability or desire to tan, and 'Porcelain' by Polina Vinogradova recognizes this fact with a shoot that showcases flawless ivory skin and neutral fashions.

In this pictorial, Polina Vinogradova captures model Sofia Choub in the NÃ¸rrebro part of Copenhagen. Makeup artist Sara Johnsen-Zaavi used blush around Choub's cheeks, temples and forehead for a porcelain doll-like aesthetic.

**Implications** - If you're looking to switch it up this year and avoid getting a tan, this series of photographs will back up that decision. Sofia Choub proves that having a pale complexion can be just as beautiful as having a bronze look. A lighter tone just might be what you need to set you apart.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 82% | Activity: 73% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Pale Skin Beauty:** The trend of celebrating and showcasing pale skin as a beauty feature, offering opportunities for non-tanning skincare and beauty products and services.
- **Neutral Fashion:** The trend of neutral fashion, which compliments pale skin tones and provides opportunities for fashion brands to offer more inclusive color ranges.
- **Porcelain Aesthetic:** The trend of the 'porcelain' aesthetic in photography, makeup and fashion, highlighting the beauty of pale skin and offering opportunities for creatives to explore and elevate this aesthetic.

### Sectors Adopting This

- **Skincare and Beauty:** Skincare and beauty brands can offer non-tanning products and services that cater to those who prefer pale skin, as well as promoting sunscreen and protection for all skin types.
- **Fashion:** Fashion brands can provide more inclusive color ranges that cater to those with lighter skin tones, while also exploring the neutral fashion trend that compliments pale skin.
- **Photography and Makeup:** Photographers and makeup artists can explore and elevate the 'porcelain' aesthetic trend in their work, promoting the beauty of pale skin and expanding representation in the industry.

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