# Pole Dancers Turned Runway Models Yummie Tummie Shapewear's Naughty Fashion Week By Marissa Brassfield | Published 2008-09-06 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/pole-dancer-yummie-tummie References: [uk.reuters](http://uk.reuters.com/article/oddlyEnoughNews/idUKN0445553520080905?feedType=RSS&feedName=oddlyEnoughNews&sp=true) & [my.yummietummie](http://my.yummietummie.com/New_York_Post.html) Yummie Tummie has a novel idea for promoting their lingerie at New York City’s Fashion Week: Put her lingerie on pole dancers. Designer Heather Thomson selected eight pole dancers out of a pool of women from upscale Manhattan strip clubs who were known to perform [gymnastics-inspired routines](https://www.trendhunter.com/trends/thrill-seeker-mega-lift-mascara). According to Page Six, Heather Thomson is keen to get Kate Moss to pole dance for Yummie Tummie this Fashion Week due to her reputed talents in that department. Who knew? ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 75% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Pole Dancers in Fashion:** Using pole dancers as fashion models for lingerie brands could be a new trend in the fashion industry - **Gymnastics-inspired Routines in Fashion:** Incorporating acrobatic and gymnastics routines in fashion showcases can create a buzz and draw attention to the brand - **Unconventional Modeling Choices:** Choosing non-traditional models can help to make a fashion show more memorable and help the brand stand out ### Where This Applies - **Lingerie Industry:** The lingerie industry can benefit from using pole dancers as models and exploring new ways to showcase their products - **Fashion Industry:** The fashion industry can consider using gymnastics-inspired routines or using non-traditional models to showcase their products - **Entertainment Industry:** The entertainment industry, particularly event planners, could benefit from incorporating unconventional and attention-grabbing performances into fashion and other events ## Related on Trend Hunter - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [Sculpting Shapewear Additions](https://www.trendhunter.com/trends/ultralift.md) - [Minimalist Shapewear Undies](https://www.trendhunter.com/trends/shapewear-undies.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Seductive Winter Loungewear Lines](https://www.trendhunter.com/trends/winter-heat-collection.md) - [Modern Pole Fitness Retreats](https://www.trendhunter.com/trends/pole-fitness1.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Post-Surgery Undergarment Collections](https://www.trendhunter.com/trends/postsurgery-undergarment.md)