# Instant Vintage-Inspired Polaroid Cameras Polaroid Now Celebrates the Brand's 82nd Anniversary By Ell Smith | Published 2020-03-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/polaroid-now References: [hypebae](https://hypebae.com/2020/3/polaroid-now-instant-analog-camera-film-photography-release-date) & [us.polaroid](https://us.polaroid.com/) In light of Polaroid's 82nd anniversary, the famed camera brand has released [Polaroid Now](https://www.trendhunter.com/trends/for-the-rebel-rebels) -- an [instant analog camera](https://www.trendhunter.com/trends/polaroid-flip-instant-camera) that's perfect for nostalgic adults and photography-loving teens alike. The camera features everything one might expect from Polaroid, including a vintage aesthetic that's seamlessly blended with modern sensibilities. Users have the ability to zoom and focus to ensure they capture the perfect shot. Once captured, users can have the photo printed on the [instant Polaroid photo paper](https://www.trendhunter.com/trends/kodak-printomatic). The camera is available for a limited time in five 'Rainbow' colorways and two basic colorways, including red, orange, yellow, green, blue, black and white. Polaroid Now is available for $99.99 USD, with the film packs retailing for $16.99 USD. Image Credit: Polaroid ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 52% | Activity: 48% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### What's Driving This Trend - **Instant Analog Cameras:** The release of Polaroid Now highlights the trend of instant analog cameras, offering a nostalgic experience in a modernized form. - **Vintage Aesthetics:** The popularity of Polaroid Now showcases the ongoing trend of vintage aesthetics in consumer products, blending the old with the new. - **Personalized Instant Printing:** The ability to print photos instantly with the Polaroid Now taps into the trend of personalized instant printing, providing a unique and tangible experience. ### Who This Affects Most - **Camera Manufacturing:** Camera manufacturers can explore opportunities in the instant analog camera market, catering to consumers seeking a nostalgic photography experience. - **Consumer Electronics:** Companies in the consumer electronics industry can leverage the demand for vintage-inspired aesthetics, creating products that blend nostalgia and modern functionality. - **Print and Photo Paper Manufacturing:** With the rise in personalized instant printing, manufacturers of print and photo paper can capitalize on the demand for high-quality, convenient printing materials. ## Related on Trend Hunter - [Recycled Plastic Instant Cameras](https://www.trendhunter.com/trends/polaroid-now-generation.md) - [Modern Museum Instant Cameras](https://www.trendhunter.com/trends/polaroid-now-generation-3-moma-edition.md) - [Nostalgic Computer Graphic Cameras](https://www.trendhunter.com/trends/retrospekt-and-polaroid.md) - [Artist-Honoring Instant Cameras](https://www.trendhunter.com/trends/now-i2-camera.md) - [Color-Inspired Iconic Instant Film](https://www.trendhunter.com/trends/polaroid-itype-film-pack-in-peach-fuzz.md) - [Vintage-Inspired Instant Cameras](https://www.trendhunter.com/trends/instax-mini-99.md) - [Skate Photography Collaboration](https://www.trendhunter.com/trends/polaroid-x-thrasher.md) - [Branded 80s-Era Instant Cameras](https://www.trendhunter.com/trends/retrospekt.md) - [Retro-Tinged Polaroid Cameras](https://www.trendhunter.com/trends/square-sq40.md)