# Polaroid 2.0 The PoGo Portable Instant Digital Prints By Bianca | Published 2008-04-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/polaroid-instant-digital-prints References: [nytimes](http://www.nytimes.com/2008/04/13/technology/13novel.html?th&emc=th) There has been much sadness over [Polaroid's](https://www.trendhunter.com/trends/polaroid-i2) decision to discontinue making the iconic box cameras that produced instant, rectangular pictures. Polaroid, realizing they really did have a great thing, are releasing a more modern solution: an palm-sized printer that will instantly print photos beamed from a cell phone camera. Within 30 seconds, you'll have a full-colour image you can pass on right there and then. "The printer, which connects wirelessly by Bluetooth to phones and by cable to cameras, will cost about $150," the NY Times says. "The images are 2 inches by 3 inches, the size of a credit card. The new printers are so lightweight that a Polaroid executive demonstrating them recently had three tucked unnoticeably into various pockets of his trim jacket, whipping them out as if he were Harpo Marx. "The printer opens like a compact with a neat, satisfying click. Inside, no cartridges or toner take up space. Instead, there is a computer chip, a 2-inch-long thermal printhead and a novel kind of paper embedded with microscopic layers of dye crystals that can create a multitude of colors when heated." The white framed photographs were so beloved, websites were launched in memory of the old school apparatus. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 9% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### What's Driving This Trend - **Instant Photo Printing:** The development of palm-sized printers that instantly print photos from mobile phones provides opportunities for disruptive innovation in the photography industry. - **Wireless Connectivity:** The integration of wireless connectivity technology in photo printers opens up possibilities for disruptive innovation in the consumer electronics industry. - **Compact and Lightweight Design:** The advancement of compact and lightweight photo printers creates opportunities for disruptive innovation in the portable printing solutions market. ### Who This Affects Most - **Photography:** The development of palm-sized printers that instantly print photos from mobile phones presents disruptive innovation opportunities in the photography industry. - **Consumer Electronics:** The integration of wireless connectivity technology in photo printers opens up possibilities for disruptive innovation in the consumer electronics industry. - **Portable Printing Solutions:** The advancement of compact and lightweight photo printers creates opportunities for disruptive innovation in the portable printing solutions market. ## Related on Trend Hunter - [Portable Smartphone Camera Printers](https://www.trendhunter.com/trends/instax-mini-link-2.md) - [Subtle Smartphone-Friendly Printers](https://www.trendhunter.com/trends/samsung-image-box.md) - [Portable Selfie Printer Systems](https://www.trendhunter.com/trends/selphy-qx20.md) - [Instant Film Smartphone Printers](https://www.trendhunter.com/trends/fujifilm-instax-mini-link-3.md) - [Digital-to-Analog Photo Printers](https://www.trendhunter.com/trends/jollylook-eye.md) - [Pocket-Sized Photo Printers](https://www.trendhunter.com/trends/ivy-2-mini-photo-printer.md) - [High-End Instant Cameras](https://www.trendhunter.com/trends/polaroid-i2.md) - [Rechargeable Instant Print Cameras](https://www.trendhunter.com/trends/kodak-smile.md) - [Instant Action Camera Printers](https://www.trendhunter.com/trends/insta360-ace-pro-2-pocket-printer.md)