# Photography Brand Security Cameras The Polaroid Hoop is a Simplified Home Security Camera By Laura McQuarrie | Published 2017-07-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/polaroid-hoop References: [polaroid](http://www.polaroid.com/news/home-security-cameras) Although [Polaroid](https://www.trendhunter.com/trends/polaroid-i2) is most well-known for being an iconic [instant camera company](https://www.trendhunter.com/trends/polaroid-flip-instant-camera), it has also expanded its range to include printers, digital cameras, 3D printers, pens, televisions, as well as an up-and-coming innovation called the Polaroid Hoop. Polaroid Hoop marks the brand's introduction into the world of home security, as the WiFi-enabled system will offer a remote controls via one's smartphone. The [simplified home security camera](https://www.trendhunter.com/trends/tapo-c246d-dual-lens-2k-pan-tilt-security-camera) boasts high-definition video monitoring, plus a wide-angle lens that offers expansive views of one's home. The design of the Polaroid Hoop was created to be a sleek piece of home decor that seamlessly fits in with a room's existing furnishings and accessories. In celebration of its 80th anniversary, Polaroid will be hosting its first-ever pop-up shop, which will offer a preview of soon-to-be-released gadgets like the Polaroid Hoop and Polaroid Pop. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 65% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Home Security Cameras:** Opportunity to create simplified and design-friendly home security cameras. - **Smartphone-controlled Security Cameras:** Opportunity to develop more security cameras that can be controlled remotely through smartphones. - **Wifi-enabled Security Cameras:** Opportunity to build more security cameras that can connect and be accessed through WiFi. ### Sectors Adopting This - **Home Security:** Developing simplified and design-friendly home security cameras. - **Consumer Electronics:** Creating high-tech security cameras that can be controlled remotely through smartphones. - **Networking and Wireless Technology:** Building more security cameras that support WiFi connectivity. ## Related on Trend Hunter - [High-End Instant Cameras](https://www.trendhunter.com/trends/polaroid-i2.md) - [Home Surveillance Safety Cameras](https://www.trendhunter.com/trends/secure-camera.md) - [Flippable Retro-Style Instant Cameras](https://www.trendhunter.com/trends/polaroid-flip.md) - [Nostalgic Computer Graphic Cameras](https://www.trendhunter.com/trends/retrospekt-and-polaroid.md) - [Nostalgic Camera Designs](https://www.trendhunter.com/trends/polaroid-now1.md) - [Photography Brand Speaker Ranges](https://www.trendhunter.com/trends/polaroid-bluetooth-speakers.md) - [Decor-Inspired Security Cameras](https://www.trendhunter.com/trends/mini-home-camera.md) - [Live-Enabled Security Cameras](https://www.trendhunter.com/trends/simplisafe-1.md) - [Chunky Retro Instant Cameras](https://www.trendhunter.com/trends/polaroid-flip-instant-camera.md)