# Cult Camera Brand Eyewear The Polaroid Eyewear Heritage Collection Revisits Archival Models By Jana Pijak | Published 2018-05-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/polaroid-heritage References: [polaroideyewear](https://www.polaroideyewear.com/content/polaroideyewear_ca/en/sunglasses/pld/2018/PLD-6045-S-X.black-2011800807m9.html) The Polaroid Eyewear Heritage Collection revisits the brand's archive and presents a remixed take on its [classic 'PLD 6045/S/X' model](https://www.trendhunter.com/trends/specsavers-eyewear). The model is both sleek and eyecatching, boasting mechanical typography and plastic frames that are available in black, white and red color varieties. Equipped with Glare-Free Vision technology that consists of "vertically aligned filters in polarized lenses to block glare so you can see more clearly and comfortably," the shades make a bold statement that falls in line with recent street style looks. The Polaroid Heritage Collection offers lightweight and chic frames that are a fresh take on [vintage designs](https://www.trendhunter.com/trends/hookipa-ultra). As typographic fashion becomes more prominent -- from Off-White's [graphic accessories](https://www.trendhunter.com/trends/signature-eyewear-collection) to Tommy Hillfiger's reissued 90s apparel -- more brands are following suit by reintroducing consumers to archival pieces that are logo-heavy. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 80% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Vintage-inspired Shades:** Brands can offer remixed vintage designs with modern technologies for chic yet functional eyewear. - **Typographic Fashion:** Integrating mechanical typography in fashion designs can create bold statement pieces that align with current street style trends. - **Glare-blocking Technology:** Brands can integrate polarized lenses with vertically aligned filters for glare-free vision, catering to consumers who prioritize visual comfort and clarity. ### Industries Being Reshaped - **Eyewear:** The eyewear industry can integrate vintage-inspired designs with modern technologies to create a unique product offering. - **Fashion:** The fashion industry can incorporate mechanical typography in designs for visually striking statement pieces. - **Technology:** The technology industry can develop and supply polarized lenses with vertically aligned filters to other industries, such as eyewear and automotive, for glare-free vision solutions. ## Related on Trend Hunter - [Modernized Vintage Summer Frames](https://www.trendhunter.com/trends/vintage-soul-collection.md) - [Tech Futuristic Eyewear Collections](https://www.trendhunter.com/trends/culture-refined.md) - [Iconic Eyewear Design Revivals](https://www.trendhunter.com/trends/hookipa-ultra.md) - [Transparent Crystal Sunglasses Frames](https://www.trendhunter.com/trends/the-harwood-20.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Refined Hyper-Sporty Sunglasses](https://www.trendhunter.com/trends/tag-heuer-eyewear-collection.md) - [Eclectic Eyewear Collections](https://www.trendhunter.com/trends/artsy-eyewear-collection.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Classic Sporty Sunglasses](https://www.trendhunter.com/trends/vallon-daytrippers.md)