# Digital Camera Sunglasses The Lady Gaga Polaroid Grey Label Shades Blend Tech & Fashion By Meghan Young | Published 2011-01-09 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/polaroid-grey-label References: [fastcompany](http://www.fastcompany.com/1714843/lady-gaga-polaroid-camera-sunglasses) & [polaroid](http://polaroid.com/en/blogs/tags/grey) When [Polaroid](https://www.trendhunter.com/trends/polaroid-flip1) announced Lady Gaga as its creative director, the world waited with bated breath for what was to come from this unlikely pairing, and the Polaroid Grey Label sunglasses are finally here. Unveiled during the 2011 Consumer Electronics Show in Vegas, the most impressive part of the collection was the [digital camera eyewear device](https://www.trendhunter.com/trends/meta-rayban-display-sunglasses) above, which was inspired by glasses she wore in the 'Poker Face' music video. Also part of the Polaroid Grey Label is a [retro-inspired digital camera](https://www.trendhunter.com/trends/polaroid-flip-instant-camera). I can't wait for these products to actually hit the market. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 41% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Digital Camera Eyewear:** Opportunity to incorporate digital cameras into wearable eyewear, merging fashion and technology. - **Retro-inspired Digital Cameras:** Potential for innovative camera designs that evoke nostalgia while harnessing modern technology. - **Tech-fashion Collaborations:** Disruptive potential in partnering technology companies with fashion brands to create unique and functional products. ### Sectors Adopting This - **Eyewear:** Opportunity to integrate digital camera technology into sunglasses and eyeglasses. - **Consumer Electronics:** Potential for the development of retro-inspired digital cameras and wearable camera technology. - **Fashion:** Collaboration with technology companies to develop fashionable and tech-savvy products like digital camera eyewear and retro-inspired cameras. ## Related on Trend Hunter - [Retro-Inspired Instant Cameras](https://www.trendhunter.com/trends/polaroid-flip1.md) - [Nostalgic Computer Graphic Cameras](https://www.trendhunter.com/trends/retrospekt-and-polaroid.md) - [Attachable Eyewear Cameras](https://www.trendhunter.com/trends/spatial-video-camera.md) - [Leather-Accented Instant Cameras](https://www.trendhunter.com/trends/polaroid-sx70-foldable-camera.md) - [Memory-Making Retro Camera Concepts](https://www.trendhunter.com/trends/duo-modular.md) - [High-End Instant Cameras](https://www.trendhunter.com/trends/polaroid-i2.md) - [Demure Display-Equipped Eyewear](https://www.trendhunter.com/trends/meta-rayban-display-sunglasses.md) - [Colorful Portable Music Players](https://www.trendhunter.com/trends/music-players-1.md) - [Flippable Retro-Style Instant Cameras](https://www.trendhunter.com/trends/polaroid-flip.md)