# Polaroid Composite Collages Patrick Winfield Uses Old-School Photography for a Big Effect By Rachel | Published 2010-02-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/polaroid-composites References: [notcot.org](http://www.notcot.org/post/28480/) & [sprayblog.net](http://www.sprayblog.net/2010/02/patrick-winfields-polaroids-composites/) I love Polaroids, so even if these weren't brilliant I would probably still love them. But fortunately, these [Polaroid](https://www.trendhunter.com/trends/analog-life) composites collages by Patrick Winfield are in fact brilliant. Using upwards of 40 Polaroids per collage, these collection of images amount to a beautiful display of the great use of Polaroid composites. So get out those [old Polaroid cameras](https://www.trendhunter.com/trends/polaroid-flip-instant-camera), it will be, as I always suspected, totally worth it. **Implications** - Consumers have a strong desire to return to the past. This desire stems from fear and uncertainty about the future and a comforting sense of nostalgia that the past represents. By appropriating elements fromt he past, companies can form a deeper connection with this group. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 65% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Polaroid Composites:** Companies can capitalize on the desire for nostalgia by creating products or services that incorporate the charm of Polaroid composites. - **Return to the Past:** Businesses can tap into the trend of nostalgia by offering experiences or products that evoke the sentiment of the past. - **Embracing Nostalgia:** There is an opportunity for brands to connect with consumers by embracing nostalgia and incorporating retro aesthetics in their offerings. ### Who This Affects Most - **Photography:** The photography industry can explore the use of Polaroid composites to revive the charm of analog photography. - **Retail:** Retailers can leverage nostalgia-driven trends by offering vintage-inspired products or creating experiences that transport customers back in time. - **Marketing and Advertising:** Marketing and advertising agencies can incorporate nostalgia-inducing visuals and messaging in their campaigns to resonate with customers. ## Related on Trend Hunter - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Rockstar-Inspired Instant Film Designs](https://www.trendhunter.com/trends/for-the-rebel-rebels.md) - [Vintage Photo Makers](https://www.trendhunter.com/trends/retrova.md) - [Memory-Making Retro Camera Concepts](https://www.trendhunter.com/trends/duo-modular.md) - [Branded 80s-Era Instant Cameras](https://www.trendhunter.com/trends/retrospekt.md) - [Artist-Honoring Instant Cameras](https://www.trendhunter.com/trends/now-i2-camera.md) - [Retro-Tinged Polaroid Cameras](https://www.trendhunter.com/trends/square-sq40.md) - [Nostalgic Camera Designs](https://www.trendhunter.com/trends/polaroid-now1.md) - [Analog Nostalgia Installations](https://www.trendhunter.com/trends/back-to-basics-ii.md)